Chrysler 300 and others reborn as Lancia models

Chrysler 300 and others reborn as Lancia models

It would be surprising if anyone remembers Lancia in the UAE. The semi-premium division of Fiat, nestled between Fiat And Alfa Romeo, Lancia is still alive in Europe, even though the brand stopped selling cars here once Fiat temporarily left the GCC market in the earlier part of this decade. There was a time when Lancias were uniquely-designed cars whose quirkiness was a trademark. But now that Fiat has bought out a part of Chrysler, the new Lancia range is looking all too familiar.

This is the 2012 Lancia Thema, a nameplate brought back to life after nearly two decades. If you think its design copied from the 2012 Chrysler 300, you’d be wrong, because it is the 2012 Chrysler 300, only with a different badge. Not even the grill has been changed. However, it will be the first model to receive Chrysler’s new 8-speed automatic gearbox.

This is the 2012 Lancia Flavia, borrowing its name from a 1960s Lancia, but essentially being a 2012 Chrysler 200, better known as the facelifted Sebring. Even the convertible version will be available as a Lancia.

This is the 2012 Lancia Grand Voyager. They didn’t even bother coming up with a new name for this Chrysler minivan.

On the other hand, the Lancia Delta is expected to enter the Chrysler range at some point in the future with a new name and possibly a new face.

As lazy as this may seem to some, even down to the use of Photoshopped Chrysler photos, keeping in mind that Chrysler never got a foothold in Europe and Italy isn’t used to cars like these, this could be seen as an interesting move by Fiat.

What do you think?



  1. its like putting lipstick on a pig.

  2. this is only in europe right??
    if it is then thank god! 😛

  3. I am confused now!!

    Do you mean that Chrysler is dead now?
    and this Lancia is going to be Chrysler new name??


    Will Chrysler and Lanica (both) share selling these cars as 2 brands??

    Waiting for your reply thanks.

  4. Mashfique Hussain Chowdhury Author

    Chryslers will be sold in Italy, and maybe in whole of Europe, as Lancias.

  5. the first and last cars are lancia designed and fiat made.right?
    chrysler sells them under their badge.

    • Mashfique Hussain Chowdhury Author

      The Ypsilon and Delta are original Lancias, but they may appear as Chryslers outside Europe soon.

  6. Chryslers are just disgusting american heaps. Yuk !! crap is crap, whatever you call it.

  7. Something to keep this brand floating until they get their heads up again…

    How are new Chryslers in terms of quality and reliability?

  8. Chrysler has always had great vehicles that are styled with uniqueness that make them distinguishable from other makes. At their pinnacle, they were sold out to DaimlerBenz, then raped, pillaged, and dumped at the US economy downturn as dead. The US government loaned money to help Fiat rebuild Chrysler, and Fiat got Chrysler for free. Fiat got a swinging deal and so did the US taxpayers for saving thousands of jobs and the creation of many more now and many more to come.

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