2016 Toyota Prius set to go on sale in the UAE & GCC
Toyota revealed the all-new Prius at the 2015 Dubai International Motor Show. The fourth-generation Prius is set to go on sale in the GCC region for the first time.
The Prius retains its 1.8-litre VVT-i equipped Atkinson cycle petrol engine, but has been completely re-engineered for 2016. Key components of the hybrid system are now smaller and lighter, thereby improving fuel efficiency.
It comes with a number of new improvements such as a chassis that is now 60% more rigid than the outgoing model, while a lower centre of gravity is due to the powertrain now placed lower.
Interior cabin space and trunk capacity has improved because the new model is 60 mm longer, 15 mm wider and 20 mm lower than its predecessor. It also gets a new front suspension and rear double wishbone suspension to improve ride quality.
The new Prius has a host of safety equipment which include systems like lane departure alert, pre-collision system, dynamic radar cruise control and automatic high beam.
It remains to be seen what it’s priced at, but we estimate it needs to be below Dhs 120,000 to have any chance of selling well in the UAE.