Hummer electric truck coming under GMC brand

Hummer electric truck coming under GMC brand

General Motors is bringing back the Hummer, except it will now be under the GMC brand — and it will be fully electric. The carmaker seems intent to shed the image of the former standalone 4×4 brand as a planet-killer, and it’s a rather genius marketing move rather than just calling it a Camaro Volt-E or something.

This electric truck is scheduled for a big reveal on May 20, until which you’ll have to endure childish teasers than has become the norm in American car marketing nowadays. The first teaser shows a fully-lit faux grille and Heavy Duty-style roof lights that hint at a large size.

GM did release some interesting stats though, such as the claim that it will produce the equivalent of 1,000 hp, do the 0-100 kph run in a bit above 3 seconds, and have 15,600 Nm of torque (although some say that last figure is just Tesla-style creative mathematics).

The company said the GMC Hummer EV will be produced at its Detroit-Hamtramck assembly plant in Michigan. The assembly plant will eventually produce only all-electric trucks and SUVs, as well as a self-driving electric ride-sharing shuttle unveiled by its subsidiary Cruise.

The electric truck is expected to be in showrooms by 2021.

What do you think?



  1. Since this is from GM, one can be assured that it will be lemon right off the assembly line

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