INFINITI Middle East marks multiple milestones with QX80 Sport, 2026 QX60, QX65 Monograph and BEYOND membership launch

INFINITI Middle East marked a major brand moment recently, with an immersive showcase event that brought together regional leadership, partners and tastemakers to celebrate several key milestones. This included the regional debut of new models, a design concept reveal and the official launch of INFINITI BEYOND, the brand’s exclusive ownership program.

The event highlighted INFINITI’s evolving design philosophy, Artistry in Motion, and its renewed focus on experience-led modern Japanese luxury.

INFINITI BEYOND: membership program

A central feature of the evening was the introduction of INFINITI BEYOND, a lifestyle-focused membership program created exclusively for QX80 owners across the UAE, Saudi Arabia, Qatar, Kuwait and Bahrain. Built around three pillars – community, wellbeing and mobility – the program extends ownership beyond the vehicle, offering curated experiences designed to enrich everyday life.

Members gain access to exclusive events such as chef-led dining experiences, cultural workshops, wellness sessions and private brand gatherings, alongside complimentary access to selected partner spas. The INFINITI BEYOND app serves as the digital hub for the program, allowing members to register for events, redeem privileges and explore tailored wellbeing content.

Thierry Sabbagh, Divisional Vice President and President for Saudi Arabia, Middle East and CIS at Nissan and INFINITI, said the initiative reflects the brand’s shift toward a more “emotionally connected” approach to modern luxury.

QX80 Sport makes regional appearance

Taking centre stage at the BEYOND Lounge was the newly introduced QX80 Sport, a fresh grade of INFINITI’s flagship SUV. Distinguished by dark chrome detailing, gloss-black accents and a signature double-arch grille, the QX80 Sport emphasises a bolder, more athletic character.

Inside, the cabin features semi-aniline leather, open-pore ash wood and intricate quilting, alongside dual 14.3-inch displays with available Google built-in, a 24-speaker Klipsch audio system and Biometric Cooling technology. Power comes from a 3.5-litre twin-turbocharged V6 producing 450 hp, paired with a 9-speed automatic transmission and All-Mode 4WD, supported by adaptive air suspension for a balance of comfort and capability.

2026 INFINITI QX60 and first-ever QX60 SPORT

The 2026 INFINITI QX60 made its regional premiere, showcasing a refined evolution of the brand’s design language. Updates include a redesigned grille inspired by bamboo forest patterns, an illuminated three-dimensional INFINITI emblem, revised bumpers and digital piano key-style LED daytime running lights. The rear design appears lower and wider, while 20-inch wheels are now standard. A new Deep Emerald exterior colour joins the palette.

Making its debut alongside it was the first-ever QX60 SPORT grade, featuring a more aggressive front fascia, sharpened grille mesh, gloss-black 20-inch wheels, dark exterior accents and a distinctive “S” badge.

Inside, the three-row cabin focuses on comfort and usability, with available Google built-in, a 16-speaker Klipsch Premium Audio system, wireless Apple CarPlay and Android Auto, and advanced driver assistance features including ProPILOT Assist and AroundView Monitor. Power comes from a 3.5-litre V6 producing 279 hp and 350 Nm, paired with a 9-speed automatic transmission.

QX65 Monograph offers a glimpse of the future

The evening concluded with the regional unveiling of the QX65 Monograph, a design study previewing INFINITI’s future direction. Featuring a flowing fastback silhouette inspired by the original FX, the concept blends coupe-like proportions with a reimagined double-arch grille, bamboo-inspired textures and piano key LED lighting. A full-width rear light blade, sculpted surfaces and bold wheel design emphasise its dramatic presence.