Range Rover SV Ultra revealed as flagship with new audio tech and refined design

Range Rover has unveiled the SV Ultra, positioning it as the most luxurious and technologically advanced model in its lineup. The new flagship combines bespoke exterior finishes with a redesigned interior focused on comfort, material innovation and immersive in-car technology.

Focus on design and material innovation

The SV Ultra introduces new exterior finishes, including a Titan Silver paint option featuring aluminium flake for a metallic, high-reflection look. Satin Platinum and chrome accents further enhance its premium positioning, while new 23-inch alloy wheels complete the exterior package.

Inside, the cabin adopts a dual-tone Orchid White and Cinder Grey theme using leather-free Ultrafabrics materials. The interior also features laser-crafted seating patterns, a new rattan palm veneer, and ceramic detailing, reflecting a shift towards sustainable yet high-end materials.

New benchmark in in-car audio

A major highlight of the SV Ultra is the debut of its electrostatic sound system, described as a world-first in automotive applications. The system uses ultra-thin transducers integrated into the seats and headrests to deliver high-fidelity sound with minimal distortion.

This is paired with Body and Soul Seat technology and a Sensory Floor system, allowing occupants to not only hear but physically feel audio through seat vibrations and floor feedback, creating a multi-sensory experience.

Powertrain options and availability

The Range Rover SV Ultra will be offered with a choice of plug-in hybrid and V8 powertrains, with a fully electric version planned for a later stage.

With its focus on advanced materials, immersive technology and high-end comfort, the SV Ultra represents the latest evolution of Range Rover’s flagship SUV, targeting buyers seeking a more bespoke luxury experience.