Interview: Hope Zhang on iCAUR’s UAE Strategy, REEV Technology and the V27
iCAUR is one of the newest automotive brands entering the UAE’s increasingly competitive new-energy vehicle market. Backed by an expanding local retail and aftersales network, the brand is positioning itself around bold SUV design, intelligent technology and Range-Extended Electric Vehicle (REEV) powertrains intended to combine electric driving with greater long-distance flexibility.
DriveArabia spoke with Hope Zhang, Country Manager of iCAUR UAE, to discuss the thinking behind the brand, its target customers and its long-term plans for the Emirates. The conversation also covers iCAUR’s expanding UAE presence, its upcoming product roadmap and the iCAUR V27,