The sub-compact market is a lucrative segment that’s dominated by a select few. With the Toyota Yaris and the Nissan Tiida laying waste to competition by everyone from Chevrolet to Volkswagen, the latest entrant to try their luck is Peugeot. They already had the little 208, but needed more of an edge in terms of space versus price. And so, we have the Peugeot 301, a car designed for “emerging markets” that concentrates on cabin space above all else.
A couple of new cars were launched in the last few weeks and a couple of cars will be launched in the coming few weeks, almost all fresh nameplates for the GCC, and all revealed at events in the UAE.
French carmaker Peugeot has sprung out of the quiet with their new offering in the compact saloon segment, the Peugeot 301, not to be mistaken with the vintage model the manufacturer used to roll out for our grandpas. As the new car is set to debut at the forthcoming Paris Motor Show, Peugeot intends to give the competitors in the hotly contested budget compact car segment, a run for their money.