AGMC, the much-loved dealer for BMW, MINI and Rolls-Royce in Dubai, Sharjah and the Northern Emirates, celebrated the launch of its newly-expanded multimillion dirham flagship showroom on Dubai’s Sheikh Zayed Road with a gala evening attended by a host of high-profile guests.
The event was held in the presence of Major General Khamis Mattar Al Mazeina, Deputy Dubai Police Chief. Other guests included BMW Group Officials Mr. Graeme Grieve, Vice President of Importer Markets, BMW Group and Mr. Joerg Breuer, Managing Director of the BMW Group Middle East; celebrity sportsmen including Al Ahly Football Club Captain and former captain of Italy’s 2006 FIFA World Cup-winning team Fabio Cannavaro.
Representing an additional investment of over Dhs 50 million, the new facilities are a culmination of an impressive first 35 years in business for AGMC and will mark an exciting new era for the BMW Group brands in the emirates.
The redeveloped flagship facility, which was initially inaugurated in 1996 by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, covers a total area of 33,000 square meters and features state-of-the-art sales and after-sales facilities, 24 hour Fast Lane Service, a dedicated workshop for BMW 7 Series, X5 and X6 customers and a new car delivery area.
AGMC has also increased its workforce by an additional 150 employees to staff the new facility and workshop. In addition, the importer has invested heavily in training for all sales and after-sales teams. The new showroom also has all-new diagnostic equipment and has new systems and processes in place to ensure more efficient customer service turn-around times
Latest results from the importer reveal sustained growth in the first quarter of 2011, with a 38% increase in sales of BMW Group vehicles during the first quarter of 2011 compared to the same period last year, ranking AGMC among the top three markets in the BMW Group Middle East for the year. AGMC also continues to be one of the biggest sellers of BMW Premium Selection, the BMW Group’s certified pre-owned car programme, recording a growth of 60% over the same period in 2010.
The new AGMC showroom on Sheikh Zayed Road is open from Saturdays to Thursday from 8 am to 10 pm and 4 pm to 10 pm on Fridays.