Month: February 2026

GMC has carved out a serious identity in the off-road space with its expanding AT4 lineup: a family of factory-engineered trucks and SUVs designed for drivers who demand more than just rugged styling. From compact crossovers to full-size pickups and SUVs, AT4 models combine purposeful hardware upgrades with everyday usability, offering real capability straight from the showroom floor.

But alongside the combustion-powered AT4 range sits another kind of off-road force: the fully electric GMC Hummer EV. While it doesn’t wear the AT4 badge, it represents GMC’s most extreme interpretation of capability, redefining what an off-road vehicle can be in the electric era.

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Toyota has officially launched the all-new 2026 Toyota RAV4 in the Middle East, marking a full model change for one of the brand’s most popular SUVs globally. The latest generation brings updated styling, improved driving dynamics, expanded technology and Toyota’s fifth-generation hybrid system as the core powertrain for the region.

Originally introduced in 1994 as one of the first monocoque SUVs, the RAV4 helped define the crossover segment by combining passenger-car comfort with SUV practicality. Over nearly three decades, it has remained a strong seller worldwide, including in the Middle East.

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iCAUR, the hybrid and electric vehicle brand under Chery International, has officially entered the UAE market with a gala launch event held at Park Hyatt Dubai. The evening was attended by senior global executives from iCAUR, VIP guests and members of the regional media, marking the brand’s Middle East debut.

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For the Autumn/Winter 2026/2027 season, Dubai Fashion Week (DFW) marked the return of SOUEAST as its Exclusive Official Automotive Partner, following a highly successful collaboration during the SS25/26 season. The renewed partnership once again highlighted SOUEAST’s commitment to fostering cross-industry synergy between automotive innovation and creative expression, blending international brand influence with local cultural identity to help drive the Middle East’s fashion sector forward.

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As the UAE accelerates toward an electrified future, new-energy brands are entering the market with increasingly sophisticated strategies tailored to regional expectations. Among them is VOYAH, positioning itself as a premium player that blends electric innovation with long-distance practicality, a key consideration for UAE drivers.

DriveArabia sat down with Mohamed Elzawawy, General Manager of Performance Plus Motors, to discuss VOYAH’s growing lineup, the brand’s extended-range electric technology, and how its ownership model is being structured to build long-term customer confidence. From product strategy to aftersales support, the conversation sheds light on how VOYAH aims to establish itself as a serious contender in the UAE’s evolving premium mobility landscape.

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The all-new 2026 Jeep Commander marks Jeep’s entry into the competitive D-segment SUV market in the Middle East. Positioned as a seven-seater, the Commander blends everyday urban usability with Jeep’s well-known off-road heritage. Designed for families with a knack for for going off the tarmac, it brings together space, technology, safety, and all-terrain capability in a single package.

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As Cadillac accelerates into a new era defined by electrification, technology, and evolving luxury expectations, the brand is placing renewed focus on how it connects with customers in the Middle East. From immersive brand experiences like the Cadillac Clubhouse to a rapidly expanding electric vehicle lineup, the marque is redefining what progressive luxury looks like in the region.

DriveArabia sat down with Jack Uppal, President and Managing Director for GM Africa and the Middle East, to discuss Cadillac’s future vision, its approach to balancing heritage with innovation, and how models like the ESCALADE IQ, LYRIQ-V,

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