EXEED reports strong global Q1 momentum with Middle East expansion focus

EXEED has wrapped up an active first quarter globally, with its Middle East operations continuing to gain traction as part of the brand’s broader growth strategy. In the GCC, its partnership with Arabian Heritage Motors by Al Ghurair highlights Saudi Arabia’s importance as a priority market, supported by ongoing investments in retail presence, product validation and brand development. 

Saudi Arabia leads EXEED regional push

The brand marked a key milestone in January with the opening of its largest flagship showroom in the MENA region, located in Riyadh. Spanning 5,000 square metres, the facility is designed as an immersive space that blends product display with brand experience. This has been followed by the opening of a second showroom in Jeddah, further expanding accessibility to EXEED’s premium SUV line-up in the Kingdom.

EXEED global expansion gathers pace

Beyond the Middle East, EXEED continues to expand its footprint across emerging and established markets. The brand recently entered Morocco through a local partnership, while also introducing its premium electric sub-brand EXLANTIX in Europe. The launch of the ES and ET models in Warsaw signals EXEED’s growing ambitions in the EV space, with plans to establish a full sales and service network in Poland within 2026.

Additional market activities across regions such as Norway and Egypt include participation in international auto shows and collaborations with local distributors, reflecting a steady rollout strategy aligned with its “Shift to Tomorrow” positioning.

Looking ahead

EXEED’s next major milestone will be its International Business Summit, scheduled from April 23 to 28 under the theme “Momentum Forward.” The event will coincide with the brand’s tenth anniversary and is expected to outline its future direction across electrification, global expansion and technology development.

With a growing presence in the GCC and increasing global reach, EXEED appears to be positioning itself as a serious contender in the premium SUV and new energy vehicle space.