iCAUR ROBOX Concept in Beijing Auto Show

At the Beijing Auto Show 2026, iCAUR used the global stage to highlight its future direction and expanding international ambitions, unveiling the ROBOX concept and introducing a right-hand-drive (RHD) version of its V27 SUV. Both models were presented by CEO Su Jun, underlining the brand’s focus on design innovation and global market readiness.

iCAUR ROBOX concept previews future design direction

The ROBOX concept represents iCAUR’s exploration into next-generation mobility. Its name combines “robot” and “box,” reflecting a design approach that blends futuristic elements with a rugged, utilitarian form.

The concept adopts a OneBox silhouette paired with a high ground-clearance stance, aiming to balance aerodynamic efficiency with off-road capability. Design highlights include split round and rectangular lighting elements, clean modular surfaces, and a reworked cabin layout that leans heavily into technology integration.

Overall, the ROBOX signals a new design language for the brand, combining minimalist surfaces with a strong, functional presence.

iCAUR V27 expands global reach with RHD version

Alongside the concept, iCAUR showcased the right-hand-drive version of the V27, a move that supports its expansion into markets such as Southeast Asia and Oceania.

The V27, already available in left-hand-drive form, has gained traction in China and parts of the Middle East, thanks to its boxy styling and practical positioning as a new energy SUV. The addition of an RHD variant reflects iCAUR’s push to adapt its products for a wider global audience.

Developed as a global model, the V27 is engineered to meet five-star safety standards in both China and Europe, while also catering to varying market requirements through localized configurations.

Focus on user ecosystem and customization

Beyond product reveals, iCAUR highlighted its growing focus on user engagement. In partnership with China National Geographic, the brand announced “The Grand Tour,” a global exploration initiative designed to connect owners with diverse environments and travel experiences.

The company is also continuing its “Player Carnival” program, inviting users to participate in co-creation projects through vehicle customization. Selected builds are expected to be showcased at the SEMA Show, reinforcing the brand’s emphasis on personalization.

At the show stand, multiple customized versions of the V23 and V27 were displayed, giving visitors a closer look at how the platform can be adapted to different user preferences.

Technology integration and global growth

An additional highlight at the booth was the AIMOGA robot, an interactive system demonstrating iCAUR’s interest in integrating AI and mobility. Through real-time interaction scenarios, the system reflects the brand’s broader ambitions in intelligent user experiences.

With operations now spanning more than 40 countries and regions, iCAUR continues to expand its global footprint through partnerships and localized product strategies.