ICAUR

iCAUR is one of the newest automotive brands entering the UAE’s increasingly competitive new-energy vehicle market. Backed by an expanding local retail and aftersales network, the brand is positioning itself around bold SUV design, intelligent technology and Range-Extended Electric Vehicle (REEV) powertrains intended to combine electric driving with greater long-distance flexibility.

DriveArabia spoke with Hope Zhang, Country Manager of iCAUR UAE, to discuss the thinking behind the brand, its target customers and its long-term plans for the Emirates. The conversation also covers iCAUR’s expanding UAE presence, its upcoming product roadmap and the iCAUR V27,

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iCAUR has expanded its UAE footprint with the opening of a new showroom in Sharjah, in partnership with Galadari Brothers. Located in Al Ruqa Al Hamra, the facility becomes the brand’s third location in the UAE and strengthens its presence in the Northern Emirates.

The new 452 sqm showroom has space to display up to five vehicles, giving customers a closer look at iCAUR’s current model range, exterior styling and interior features. The facility also includes a dedicated customer journey supported by trained sales advisors.

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iCAUR has expanded its presence in the UAE with the opening of a new showroom in Dubai, further strengthening its retail network in partnership with Autorun, the brand’s exclusive dealer in the emirate. The new facility is located at Oasis Mall on Sheikh Zayed Road in Al Quoz and forms part of the Chinese-owned new energy vehicle brand’s continued regional growth strategy.

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At the Beijing Auto Show 2026, iCAUR used the global stage to highlight its future direction and expanding international ambitions, unveiling the ROBOX concept and introducing a right-hand-drive (RHD) version of its V27 SUV. Both models were presented by CEO Su Jun, underlining the brand’s focus on design innovation and global market readiness.

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iCAUR, the hybrid and electric vehicle brand under Chery International, has officially entered the UAE market with a gala launch event held at Park Hyatt Dubai. The evening was attended by senior global executives from iCAUR, VIP guests and members of the regional media, marking the brand’s Middle East debut.

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iCAUR, an electric-led automotive brand from China, is launching in the Middle East with the dynamic iCaur V27 SUV. Making its regional debut in the UAE, iCAUR is expected to expand its footprint across the Middle East.

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Chery’s iCAUR sub-brand has made its global debut in Dubai, unveiling two of its newest electric offerings: the iCAUR V27 and the iCAUR 03T, alongside a third model, the compact iCAUR V23, as part of the brand’s expansion into international markets. This showcase highlights Chery’s growing EV ambitions, with a strong focus on range-extended electric vehicle (REEV) technology.

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A new player is entering the UAE’s electric mobility scene — and it’s bringing more than just another EV. Meet iCAUR, a new-energy vehicle (NEV) brand jointly powered by Chery’s global automotive expertise and Smartmi’s internet-native design thinking, part of the Xiaomi ecosystem.

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