iCaur V27

iCAUR is one of the newest automotive brands entering the UAE’s increasingly competitive new-energy vehicle market. Backed by an expanding local retail and aftersales network, the brand is positioning itself around bold SUV design, intelligent technology and Range-Extended Electric Vehicle (REEV) powertrains intended to combine electric driving with greater long-distance flexibility.

DriveArabia spoke with Hope Zhang, Country Manager of iCAUR UAE, to discuss the thinking behind the brand, its target customers and its long-term plans for the Emirates. The conversation also covers iCAUR’s expanding UAE presence, its upcoming product roadmap and the iCAUR V27,

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At the Beijing Auto Show 2026, iCAUR used the global stage to highlight its future direction and expanding international ambitions, unveiling the ROBOX concept and introducing a right-hand-drive (RHD) version of its V27 SUV. Both models were presented by CEO Su Jun, underlining the brand’s focus on design innovation and global market readiness.

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iCAUR, the hybrid and electric vehicle brand under Chery International, has officially entered the UAE market with a gala launch event held at Park Hyatt Dubai. The evening was attended by senior global executives from iCAUR, VIP guests and members of the regional media, marking the brand’s Middle East debut.

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iCAUR, an electric-led automotive brand from China, is launching in the Middle East with the dynamic iCaur V27 SUV. Making its regional debut in the UAE, iCAUR is expected to expand its footprint across the Middle East.

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Chery’s iCAUR sub-brand has made its global debut in Dubai, unveiling two of its newest electric offerings: the iCAUR V27 and the iCAUR 03T, alongside a third model, the compact iCAUR V23, as part of the brand’s expansion into international markets. This showcase highlights Chery’s growing EV ambitions, with a strong focus on range-extended electric vehicle (REEV) technology.

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