Volvo selling luxury cars in India
Volvo has created a new entity in India to sell their top-spec cars in the country. Volvo Car India is opening its sales programme with the Volvo S80 luxury sedan and the Volvo XC90 Sports Utility Vehicle. Both models will be offered with three different engine alternatives: the 4.4 litre petrol V8, the 3.2 litre petrol in-line six-cylinder and the 2.4 litre turbocharged diesel in-line five-cylinder, the D5.
The cars will be sold through three dealerships in the cities of New Delhi, Mumbai and Chandigarh. The dealerships will be opened in autumn 2007.
The cars will be a tough sell in such an emerging market, but it should appeal to upscale Indians who want to move up beyond locally-produced Marutis, Toyotas, Skodas and base-spec Mercedes-Benzes.