New 2008-2009 cars hitting GCC region
BMW, Hyundai and Hummer all have new GCC-spec cars lined up for the latest model year.
The all-new 2009 BMW X6 has already been launched in many GCC countries this week, including UAE and Qatar. For more details on the X6 model variants, check out our previous report.
The all-new 2009 Hyundai Genesis should probably appear in the GCC during this summer, considering it is already briefly shown in Hyundai TV ads. Interestingly, a couple of months ago, I was invited by a research company hired by Hyundai’s Korean-based HQ to come and talk to them in Dubai about how they should go about marketing the Genesis in this region. I had suggested they start a new luxury brand and launch the car after the end of summer, while keeping the starting price under Dhs 100,000, although I don’t think any of that will happen. More on the Genesis in this previous report.
It is already a fact that Hummer has been testing the V8-powered H3 Alpha in this region since last year. We expect the model to be released before the middle of this year. For more info on the Alpha, check out this previous report.