2009 Toyota Crown Majesta upgraded in Japan
Growing up in Dubai, my memory suggests that the Toyota Crown was cancelled in the UAE by the early ’90s with the arrival of Lexus. However, the Crown soldiered on in its Japanese home market, where it continues to be on sale, competing with their own Lexus LS for conservative fat-cat customers. The fifth-generation Crown Majesta happens to be Toyota’s flagship in Japan.
Specific improvements include a longer wheelbase and exterior styling that exudes presence and energy. It now gets a 347 hp 4.6-litre V8, seemingly the same detuned engine that does duty in the GCC-spec Lexus LS 460, mated with an eight-speed automatic transmission that sends power to the rear wheels. An older 4.3-litre V8 is offered with the all-wheel-drive option.
More importantly, the Crown boasts world-first technologies, namely pre-crash seatbacks that automatically take the correct position in a crash, and a rear-seat centre airbag which pops out from the ceiling to lessen secondary injuries caused by rear-seat passengers colliding with each other in side-on collisions. The centre airbag is just one of 11 airbags.