Lexus dealer Al Futtaim offers free movie tickets to owners
Dubai, United Arab Emirates, June 30th 2011: Al-Futtaim Motors, the exclusive distributor for Lexus
in the UAE, has announced the launch of Lexus Gold Movies, inviting their customers to enjoy their
favourite blockbuster movies at Gold Class theatres, booked exclusively for Lexus car owners.
Lexus Gold Movies comes in line with the brand’s commitment to extend luxury beyond its vehicle
experience. It starts on July 16 2011 at VOX Cinemas ( Formerly known as Cinestar) Gold Class theatres
at Mall of the Emirates, Dubai and Marina Mall, Abu Dhabi, every Saturday at 9.00pm, whereby
customers simply present their car registration card at the ticket booth to avail two complimentary
Saud Abbasi, General Manager – Lexus, Al-Futtaim Motors commented: “This initiative takes our service
to another level of personalised exclusivity. It reflects our promise of individual attention.”
“Lexus is leading the way in transforming automotive luxury with technologies and products that exceed
customer expectations. And by individually connecting to our customers, we are destined to emerge as
the one true benchmark for uncompromising luxury” Abbasi added
Lexus Gold Movies is designed to provide a luxuriously warm experience aimed at providing customers
with first class quality entertainment and service.
VOX Cinemas Gold Class theatres are warm and private with fully reclining armchairs and adjustable
footrests arranged in pairs with their own private table. Gold Class seating is tiered for unobstructed
viewing and the cinema features digital surround sound and wall-to-wall megascreens.