News round-up: Peugeot, Nissan, Toyota, Maserati, BMW
It was a busy week in the UAE automotive sector, with the launch of a new Peugeot showroom in Abu Dhabi, a Juke Missions campaign by Nissan, the announcement of fake parts raid by Toyota, the start of a new Maserati one-make race season, and a booster-seat giveaway by BMW.
Peugeot’s Abu Dhabi dealer, Omeir Bin Youssef & Sons, opened a new showroom in the heart of the city last week. Built on the Old Airport Road, the showroom comes in response to a doubling of Peugeot sales in the region.
Nissan’s UAE dealer, Arabian Automobiles, has launched a new campaign to promote the Juke crossover, already on sale. The public is expected to join the Nissan Dubai Facebook page and take part in “missions” to do odd things while using the car and being filmed for the “Juke Missions” Youtube channel, in this “social media” marketing exercise.
Toyota’s UAE dealer, Al Futtaim Motors, has announced the results of a co-ordinated 10-day govenrment raid in Abu Dhabi, Dubai and Sharjah for fake parts, seizing 30,000 fake parts that came from abroad and repackaged as genuine Toyota parts locally to be sold at a discount. They’ve also announced that certain distributors are now allowed to sell genuine Toyota parts besides the dealer, identifiable by authorised shop signboards.
Maserati Middle East has launched the Maserati Trofeo JBF RAK race series in the Middle East. Racing circuits across the region will feature 12 Maserati GranTurismo MC Trofeo cars racing for the title. Maserati will race in Bahrain, Qatar, Dubai and Abu Dhabi as part of a six-weekend, 12-race series. Each race will be supported by local racing championships each weekend.
And BMW gave away thousands of booster seats in AGMC Dubai and Abu Dhabi Motors showrooms as part of their ‘Stay Alert, Stay Alive’ campaign in an attempt to reduce traffic fatalities involving children while promoting the brand via advertisements in local newspapers.