Lexus UAE drastically cuts prices on several models
Car prices are hard to come by in the UAE, especially as they quietly keep changing every few weeks and salespeople can’t be bothered to answer phones. However, one thing Al Futtaim Motors did right was posting their prices on the internet, saving us a lot of hassle while we update our buyer guide. But when we were updating prices for Lexus, we noticed something very “off” about the prices. Many of the 2013 prices seemed to be much lower than 2012 prices.
For example, the slow-selling Lexus IS-F is priced at Dhs 280,000 for a single top-spec 2013 trim, when it ranged from Dhs 299,000 to Dhs 310,000 a year ago.
The fully-optioned Lexus GS 350 F-Sport is now Dhs 265,000 for 2013, when it was overpriced at Dhs 290,000 just six months ago. In fact, you can now pick up a recently-launched GS 450h for Dhs 295,000.
Interestingly, the popular models have only witnessed minor prices decreases, namely the base models of various ranges.
The base-model Lexus GS 250 now starts at Dhs 185,000 for 2013, when it was Dhs 195,000 six months ago. And the base-model 2013 GS 350 is only Dhs 5,000 cheaper, at Dhs 230,000.
In fact, the Lexus IS 300 is so popular that prices have actually increased for 2013, at Dhs 172,000 to Dhs 188,000, when it was Dhs 165,000 to Dhs 183,000 earlier this year. The IS 250 has been dropped after just one year.
Prices for the 2013 Lexus LX 570, their best-selling model by far in this country, holds absolutely steady, ranging from Dhs 340,000 to Dhs 398,000. Prices for the 2013 GX 460 are unchanged as well, still starting at Dhs 248,000.
Ironically, prices for the Lexus CT 200h hybrid holds steady as well, ranging between Dhs 138,000 to Dhs 174,000, although it isn’t particularly a big seller.
The ES, LS and RX are new models for 2013, with the customary price increases that come with it.
This makes an interesting case-study on supply and demand, and Lexus UAE isn’t the only one playing with their prices. Every other dealer in the country does it as well, but at least Lexus is transparent about it.
For all specs and prices, visit the Lexus buyer guide.