Jeep Adventure Days held in Dubai UAE

Jeep Adventure Days held in Dubai UAE

Trading Enterprises, the official distributor of Jeep in Dubai and the Northern Emirates, temporarily built a custom off-road track at Dubai Festival City that gave Jeep owners a chance to safely experience the capabilities of their vehicles.

Dubbed ‘Jeep Adventure Days’, the event was held on March 2-3, 2018, with two distinct off-road tracks set up to replicate tough off-road conditions. One was built specifically to cater to the Jeep Wrangler, with seven different obstacles including articulation, a mud bath, extreme bumps, bridge trailer, rocks and sand pit.

The other track – a slightly less demanding version of the first – was for the Jeep Grand Cherokee, Cherokee Trailhawk and Renegade.

Participants drove their Jeep vehicles around the course with the marshals guiding them through their paces on track. The general public who were not Jeep owners were also taken on rides in Wranglers around the course.

The event attracted more than 600 cars and 1,000 visitors. Food trucks and entertainment on site included a mini remote-control track, bouncy castle and falconry shows.

The all-new 2018 Jeep Wrangler JL was also displayed alongside the new Jeep Compass.

What do you think?



  1. Never owned a jeep, but I’m close to deciding on a wrangler 4door (JL). The only thing that’s holding me back is the fact that we won’t be getting the new 2l turbo line-up in the UAE. I cannot understand the decision not to offer multiple engine choices, any thoughts on that? For the record, a 4dr 2l turbo Rubicon is what I was considering, otherwise I think I might consider the equivalent JK with the 3.6 (price difference is huge and I would pay extra if it was offered with my engine preference, but not for the pentastar).

    • Author

      It is assumed there is no demand for the turbo here.

      • Thanks for the reply. To me it would make more sense if such an assumption is based on some data. Having a survey to assess this would make more sense. My sample size is too small but out of the 12 wrangler owners that I spoke to, 4 said they didn’t care either way, 2 like the current v6 and 6 said they would prefer the turbo. Anyway, I know this is starting to sound like a rant, and so I will stop, but I would also like to put the Tacoma and the 4runner as 2 more cars that I (as well as others) would like to have available in our region.

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