Lamborghini Abu Dhabi & Dubai Breaks New Ground as First Dealer to Join eSports Programme Globally
Lamborghini Abu Dhabi & Dubai is proud to announce the launch of its inaugural eSports programme, The Real Race, aimed at engaging and inspiring students in the UAE. The exciting tournament is scheduled to take place this May, with participants competing for the chance to take part in the international finals in Nürburgring, Germany, in July.
Lamborghini’s commitment to innovation and its passion for motorsport has led to this initiative, which seeks to nurture and showcase emerging talent in the automotive world, not only through its iconic cars but also by engaging enthusiasts in the virtual eSports arena.
Lamborghini Abu Dhabi & Dubai is the first dealer in the world to take part in The Real Race programme from Automobili Lamborghini, which will tour leading schools and universities in the UAE to identify and scout the best student racing ‘drivers’ in the country.
Aspiring student racers who record the best lap performances will then have the opportunity to showcase their skills in Lamborghini’s Abu Dhabi and Dubai showrooms. The top three performing semi-finalists will get the opportunity to compete in The Real Race finals in Nürburgring in Germany this July.
There, they will compete against the best racers from all over the world in a bid to win the competition and become an official Lamborghini eSports driver. The 2022 edition of the tournament attracted 2,751 participants, and this year is expected to appeal to even more.
“The Real Race programme is a testament to our commitment to supporting emerging talent in the motorsport and eSports industries. Lamborghini Abu Dhabi & Dubai is excited to provide a platform for the next generation of racing drivers in the UAE and looks forward to identifying and nurturing the best talent the country has to offer,” said Mr Rakan Turki, CEO of Lamborghini Abu Dhabi & Dubai.
For more information on Lamborghini Abu Dhabi & Dubai, and The Real Race Programme, enthusiasts can call 800 Ultimate. (800 858 46283) or visit https://www.lamborghini.com/en-en/motorsport/esports and https://theultimatemotors.com/ to know more.
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