JETOUR G700 Makes Global Debut in Dubai, Launching the Brand into the Premium Off-Road Segment

JETOUR has officially entered the global premium off-road arena with the world premiere of the all-new JETOUR G700, unveiled recently in Dubai, UAE. As the flagship model of the brand’s new G-Series, the G700 is positioned as an all-terrain, premium hybrid off-road SUV, combining rugged capability with luxury, advanced technology, and strong value. With this launch, JETOUR aims to set a new benchmark for hybrid off-road vehicles on a global scale.

A Milestone Backed by Strong Global Growth

Since its inception in 2018, JETOUR has built its identity around its “Travel+” strategy, a dual approach that focuses on delivering both travel-centric products and a lifestyle ecosystem. Over 86 months, the brand has accumulated more than 2 million customers worldwide, a significant achievement for a young automaker.

JETOUR now ranks first in overall market sales in countries such as Angola, Ethiopia, and Myanmar. In 16 key markets, including Saudi Arabia, the UAE, Qatar, Kuwait, Kazakhstan, and Peru, the brand leads all Chinese SUV manufacturers. According to JETOUR International President Ke Chuandeng, this strong foundation gives the company the confidence to enter the premium off-road segment with the G700.

Flagship Design Guided by Global Talent

The JETOUR G700 is presented as a culmination of the “Travel+ product” philosophy. It is engineered around real-world travel needs, offering the capability to handle mountains, deserts, urban landscapes, and everything in between.

To elevate the design, JETOUR brought in top global talent:

• Andrew Collinson, former Chief Designer at Land Rover, shaped the G700’s design language. Inspired by the Himalayan landscape, he crafted the SUV’s “Zongheng Aesthetics”—a blend of bold geometry and refined detail. His work for the G700 has already earned international recognition, winning the “Most Innovative Design Feature” at the Turin Automotive Design Award (TADA).

• Paula Scher, globally acclaimed designer and AIGA Medal recipient, joins as the G-Series art consultant. Known for her work with Microsoft, Adobe, and Disney, Scher is shaping the visual identity of the G-Series. Her artistic direction brings a premium, globally conscious aesthetic to the G700, blending rugged off-road spirit with a refined, modern design approach.

Expanding the “Travel+ Lifestyle” Worldwide

JETOUR is extending its “Travel+ Lifestyle” ecosystem through global partnerships. During the Dubai launch, the brand announced a major collaboration with the Liwa JETOUR Global Fan Festival, where owners and fans will challenge the world-famous Moreeb Dune, the world’s tallest and steepest dune. This transforms off-roading from a niche activity into an accessible, immersive experience, allowing users to test the G700 in extreme desert conditions.

JETOUR also introduced dedicated financing plans in partnership with five major banks in the Middle East. These flexible, user-friendly programs aim to make ownership of the G700 more accessible for customers across the region.

The G700 has also begun drawing attention from global icons. EDM star Alan Walker and Olympic marathon champion Sir Mo Farah will be among the first customers.

A Commitment Beyond Off-Roading

JETOUR’s “Travel+” vision extends beyond products and lifestyle and into environmental stewardship. Since 2024, the brand has partnered with the Cheetah Conservation Fund (CCF) to launch “The Return of the Cheetah” project, conducting field studies in the Horn of Africa and supporting biodiversity and wildlife protection.

According to JETOUR, off-roading is not only about conquering nature, but also about safeguarding it. With more than 2 million users worldwide, the company believes its travel philosophy, combining exploration with ecological responsibility, will guide its next phase of global expansion.

Strong Momentum in the UAE

Elite Group Holding, the exclusive distributor of JETOUR in the UAE, has seen outstanding success with popular models like the Jetour T2, T1, and Dashing. Following the global product reveal of the G700 held in Dubai earlier this year, interest has surged, positioning the brand to continue its strong upward momentum in the UAE and GCC markets.

Get the latest Jetour G700 prices & specs in the UAE in our buyer guide.

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