ART Elite Car Rental, a subsidiary of Elite Group Holding, has expanded its operations in the UAE by adding more than 300 Jetour vehicles to its rental fleet while introducing new Lease-to-Own and Corporate Leasing solutions for customers.
Jetour UAE distributor Elite Group Holding has officially unveiled what it describes as the largest Jetour service centre globally, further strengthening the brand’s growing aftersales network and customer ownership experience across the UAE.
The global automotive industry is entering a phase where traditional metrics such as horsepower, torque and even range are no longer enough to define a vehicle. Increasingly, brands are being judged on how well they understand how their customers actually use their cars. This shift toward scenario-based mobility is reshaping product strategies, and JETOUR is one of the clearest examples of a brand leaning fully into this direction.
Jetour has expanded its product ambitions beyond SUVs with the reveal of the F700 pickup truck at the Beijing Auto Show, alongside a striking 6×6 version that highlights the brand’s growing focus on off-road and lifestyle vehicles.
The UAE SUV market remains one of the most competitive in the region, with buyers expecting strong value, modern technology, premium comfort, and practical usability in one package. That changing demand is creating opportunities for newer brands, and Jetour is one of the names gaining more visibility in the UAE.
With an expanding retail presence across Dubai, Abu Dhabi, Ajman, and Al Ain, Jetour is positioning itself as a modern SUV brand aimed at regional buyers who need versatility for daily commuting, family use, highway driving, and weekend travel.
Elite Group Holding, the exclusive partner and official distributor of Jetour and SOUEAST in the UAE, has announced the opening of its first dedicated multi-brand showrooms in Al Ain and Ajman, marking a key step in the company’s expansion strategy across the Emirates.
JETOUR Auto strengthened its presence in the Middle East by partnering with the LIWA International Festival, one of the region’s largest off-road and automotive lifestyle events. During the festival on December 20, JETOUR hosted its 2025 Global Fan Festival in Abu Dhabi, bringing together international media, brand users, and off-road enthusiasts.
JETOUR has officially entered the global premium off-road arena with the world premiere of the all-new JETOUR G700, unveiled recently in Dubai, UAE. As the flagship model of the brand’s new G-Series, the G700 is positioned as an all-terrain, premium hybrid off-road SUV, combining rugged capability with luxury, advanced technology, and strong value. With this launch, JETOUR aims to set a new benchmark for hybrid off-road vehicles on a global scale.
Elite Group Holding, the exclusive distributor of Jetour in the UAE, has officially signed a landmark agreement with Liwa Sports Club to become the Headline Sponsor and Automotive Partner of the upcoming Liwa International Festival 2025. The partnership marks Jetour’s most ambitious desert showcase yet, taking place from December 12, 2025, to January 3, 2026, at the foot of Tal Moreeb, the UAE’s tallest sand dune.
JETOUR has officially launched its all-new G700 SUV at a high-profile global premiere held at the Armani Hotel, Burj Khalifa in Dubai. The UAE served as the stage for this world debut, underlining the Middle East’s importance as a key growth market for the Chinese automaker.