iCAUR, an electric-led automotive brand from China, is launching in the Middle East with the dynamic iCaur V27 SUV. Making its regional debut in the UAE, iCAUR is expected to expand its footprint across the Middle East.
GWM Middle East announced its return to the iconic Liwa Festival 2026 as a Gold Sponsor, marking the brand’s second consecutive year of participation at one of the region’s most prominent off-road and desert culture events. Building on its strong presence last year, GWM is reinforcing its commitment to the UAE and wider Middle East market with a larger and more immersive showcase.
Hongqi, China’s long-established ultra-luxury automotive brand, has revealed the Golden Sunflower GUOYA, its new flagship sedan aimed at redefining luxury through cultural identity, craftsmanship, and advanced engineering. The model is positioned for global markets, including the Middle East, as part of Hongqi’s ongoing international expansion strategy.
JETOUR Auto strengthened its presence in the Middle East by partnering with the LIWA International Festival, one of the region’s largest off-road and automotive lifestyle events. During the festival on December 20, JETOUR hosted its 2025 Global Fan Festival in Abu Dhabi, bringing together international media, brand users, and off-road enthusiasts.
XPENG UAE, represented by Ali & Sons, has officially opened its new flagship showroom in Abu Dhabi, marking an important milestone in the brand’s regional expansion and coinciding with its first anniversary in the UAE. Located at Al Salam Tower, the new showroom strengthens XPENG’s presence in a market that continues to show strong adoption of electric vehicles and a growing focus on sustainable, technology-led mobility.
GWM has officially unveiled the all-new TANK 700 in the Middle East, marking a major step in the brand’s regional expansion. The launch took place during a GWM TECH DAY event held in Dubai recently, where the company also showcased its latest Hi4 intelligent 4WD electric-hybrid system and introduced what it claims is the industry’s first off-road grading system, defining clear categories from urban SUVs to extreme off-road vehicles.
Toyota has officially announced the arrival of the Toyota GR Yaris in the Middle East, marking the first time the rally-bred hot hatch is being offered in the region. Developed directly from Toyota’s global motorsport programs, the GR Yaris makes its regional debut with the newly introduced Aero Performance Package, designed to improve aerodynamic efficiency, cooling performance and high-speed stability.
As Suzuki introduces the Jimny ART Edition exclusively for the UAE, DriveArabia speaks with Sacha Askidjian, General Manager of Al Rostamani Trading Company, to understand the thinking behind this locally inspired special edition. In this interview, Askidjian discusses how the ART Edition reflects UAE car culture, the evolving lifestyle of Jimny owners in the Emirates, and how community, creativity and heritage play a key role in Suzuki’s continued success in the region.
Mercedes-Benz has whipped the covers off its second-generation GLB compact SUV, with the highlights being greater interior space, fresh new visuals, a cutting-edge Superscreen user interface and impressive consumption and range stats for petrol and EV models respectively.
AGMC, one of the UAE’s leading importers of premium automotive brands, has been appointed as the official distributor for INEOS Automotive in the United Arab Emirates, marking a significant step in the British off-road brand’s regional expansion.