Chery

 Chery Automobiles establishing technological leadership.

 Chery Automobiles establishing technological leadership.

Currently, the automotive industry has entered a new era, with a new technological revolution reshaping the industry landscape. Each automotive company finds itself at a crucial juncture in the transition between old and new tracks. Standing at the starting point of 26 years of development, Chery is comprehensively advancing in the field of automotive intelligence, fortifying its technological attributes, establishing technological leadership, and accelerating its stride into intelligence.

Leading the Industry into a New Era of Intelligence

In the field of automotive intelligence, Chery initiated R&D based on active safety technology as early as 2010.

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DriveArabia x Chery TIGGO 8 PRO MAX

Chery Launches the 2024 TIGGO8 Pro Max | AWRostamani Group

The all-new 2024 TIGGO 8 PRO MAX was revealed recently, the mid-size SUV is built with Chery’s T1X platform which connected to internationally renowned supplier Bosch and Benteler. It is powered by a 2.0TGDI engine, which was awarded the title of China Best Ten Engine. It can achieve outstanding performances with a maximum power of 254HP, a peak torque of 390N m, and ultra-low fuel consumption of 7.39L per 100km. Furthermore, with the 7DCT high-efficiency transmission, it can achieve the ultimate acceleration performance of only 7s in term of 0-100km acceleration. 

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Chery International Technology Day

Chery International Technology Day

In October, last month Chery Tech Day was held at the Chery Longshan Test Center in Wuhu, China. Themed “Technology Within Reach” it showcased Chery’s focus on core technological areas, its ongoing strategic development in technology, the diverse development paths taken, and the latest achievements. DriveArabia was covering this event as part of UAE’s media delegation team along with Mr Zaher Sabbagh – Director at Chery UAE by AWRostamani and Ms Sanaa Ouahmane – CEO of AWR Mobility. 

In contrast to the “2022 Chery Tech Day,”

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CHERY INTERNATIONAL USER SUMMIT DRIVEARABIA 2023 (6)

New Journey, New Life – Chery’s 1st International User Summit 

We were invited to Chery International User Summit with the theme “New Journey, New Life” that was launched at Chery International Headquarters at Wuhu, China. This marks Chery’s first-ever hosting of International User Summit, aiming to co-create a new ecology where “automobiles” harmonize with “life” alongside global users. The opening ceremony brought together over 500 international media and user friends from more than 40 countries and regions around the world, facilitating international intellectual exchanges and jointly plotting a new chapter in Chery’s ecological endeavors. The UAE delegates were headed by Mr Zaher Sabbagh, Director –

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Chery

Chery’s Global Dealer Theme Conference this year: New Track New Journey

On April 22, Chery’s 2023 Global Dealer Theme Conference was in full swing. During the Conference, Chery executives shared their achievements in globalization in recent years with more than 700 dealers. Facing the new market situation, Chery launched four major transformation measures, namely “technology”, “products”, “consumer’s demand”, and “ecosystem”, to boost Chery to enter the “New Track New Journey”.

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