GWM

With the Tank 700 now making its mark across the Middle East, GWM is clearly stepping up its ambitions in one of the world’s most demanding automotive regions. From premium off-road capability and real-world desert performance to advanced hybrid technology and long-term brand building, the Chinese manufacturer is sharpening its focus on what regional customers truly want. We sat down with Sunny Bhat, Director of Sales and Marketing at GWM Middle East, to discuss the early response to the Tank 700, how customer feedback is shaping future products, the brand’s presence at the 2026 Liwa International Festival,

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GWM Middle East announced its return to the iconic Liwa Festival 2026 as a Gold Sponsor, marking the brand’s second consecutive year of participation at one of the region’s most prominent off-road and desert culture events. Building on its strong presence last year, GWM is reinforcing its commitment to the UAE and wider Middle East market with a larger and more immersive showcase.

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GWM has officially unveiled the all-new TANK 700 in the Middle East, marking a major step in the brand’s regional expansion. The launch took place during a GWM TECH DAY event held in Dubai recently, where the company also showcased its latest Hi4 intelligent 4WD electric-hybrid system and introduced what it claims is the industry’s first off-road grading system, defining clear categories from urban SUVs to extreme off-road vehicles.

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At the 2025 Shanghai International Auto Show, Chinese auto giant Great Wall Motor (GWM) revealed its ambitious new global strategy, marking a pivotal moment in the company’s evolution from a domestic manufacturer to a global automotive player. GWM showcased a diverse lineup under two major themes: “Smart Tech Lifestyle” (HAVAL, WEY, ORA) and “Off-Road Powerhouse” (TANK, POER, and SOUO Motorcycles).

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Al Naboodah Group, in partnership with Great Wall Motor (GWM), officially launched the 2025 Haval H9 and H7 in the UAE. The event highlighted the strong partnership between Al Naboodah and GWM, which has been key in positioning Haval as a competitive SUV brand in the UAE.

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HAVAL, a prominent brand under Great Wall Motors, has made significant strides in the global automotive market, particularly with its diverse range of SUVs and crossovers designed to cater to various consumer preferences and needs. Its models include the Dargo, H6, H9, Jolion, H6 GT and H6 HEV, each tailored to deliver unique driving experiences while upholding the brand’s commitment to innovation, safety, and affordability. HAVAL is distributed under Swaidan Trading in the UAE, which is a subsidiary of Al Naboodah Group and has 5 showrooms and 6 service centres spread across UAE.

The Dargo stands out as HAVAL’s bold explorer for the adventurous spirit,

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GWM’s TANK, under the distributorship of Al Naboodah Group (and Swaidan Trading), hosted its first-ever Fun Drive event in the UAE on Saturday, the 2nd of March. The brand made its debut in the country in June 2023, immediately leaving a significant impact on the market. Its luxury off-road SUVs quickly established themselves as formidable off-roading powerhouses.

The event commenced with a gathering of zealous TANK customers at the GWM Deira showroom. The morning was set in motion with an ambient atmosphere filled with light music and an array of gourmet bite-sized foods,

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As Swaidan Trading, a subsidiary of Al Naboodah Group, reflects on its distributorship of Great Wall Motor (GWM) and HAVAL in the UAE, it is important to understand the group’s history and ambition, which have led to this present, successful partnership between the Emirati-owned conglomerate and the fast-growing, trendy Chinese SUV brands in the nation. Under the unwavering support of Al Naboodah Group, Swaidan Trading has successfully established five GWM and HAVAL showrooms and six service centers, which are spread across the UAE.  

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Swaidan Trading, a division of Al Naboodah Group and authorized dealers of Great Wall Motors in the UAE, unveiled their new premium off-road SUV brand, TANK. The stylish cars were presented to the public at a captivating event in Palm Jumeirah, Dubai, attended by journalists, influencers, and key professionals in the automotive industry.

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One of the biggest and most awaited motor shows in the world, the Shanghai Autoshow features vehicles with the most cutting-edge technology and design in the automotive space. The event, which takes place every two years in Shanghai, China, draws automotive enthusiasts, business personnel, car dealerships and automotive media from around the globe. A broad variety of automobiles, including electric and driverless vehicles as well as luxury and sports models, were showcased at the Shanghai Auto Show in 2023, and DriveArabia was there thanks to Great Wall Motors (GWM).

Over 80% of the vehicles were either hybrid or electric,

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