Skoda Superb

When the Skoda dealer rep dropped off the 2011 Superb 3.6 at our doorstep and gave me a briefing, he chose to swiftly mention one little feature, called Park Assist, which we thought was just a parking sensor system. Later we were digging through the instruction manual to figure out where the USB port was (there isn’t one), and we found the section that told us how to operate the automatic parallel parking feature!

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For those not in the know, Skoda is a Czech brand owned by Volkswagen. Skoda does fine in Europe, selling variantions of VW platforms alongside Seat and Audi. But thanks to sub-standard dealers and all sorts of internal politics, the brand never took off in the UAE. Now a new dealer has taken over sales of Skoda in the UAE, and they are looking to move cars in a big way instead of playing second-fiddle to VW. To coincide with the launch of their Dubai showroom a couple of weeks ago, dealers Ali & Sons released the 2011 Skoda Superb 3.6,

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Skoda dealers for the UAE is now Ali & Sons Motors, who happen to be the existing dealers of Skoda’s sister brands Volkswagen, Porsche and Audi in Abu Dhabi currently. The official launch of the new Skoda Auto showroom on Sheikh Zayed Road in Dubai took place this week. The occassion also marked the introduction of the Skoda Superb 3.6, joining the existing Superb 1.8T that was apparently already available quietly via the old dealer. Suprisingly also on sale already is the latest Skoda Octavia.

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Skoda is almost no presence in this region, but they still manage to sell more than a handful of cars in Europe. The Superb, which is based on a stretched version of the Volkswagen Passat platform, has been fully redesigned. So instead of looking like a cheap copy of the Passat, it now has a bit of brand identity, no matter how dull it may be.

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