Land Rover LR4 2010 reaches the UAE
Hell will freeze over before Land Rover’s marketing people will invite me to a launch event, even if it is held in Dubai and will cost them nothing extra. It seems there was a media event to introduce the 2010 Land Rover LR4 in the UAE, with easy offroad courses set up to exaggerate the aging 4×4’s sand abilities.
Journalists from publications as esteemed as AMEInfo and AutoTrader were invited, including their photographers and cameramen. Heck, even AutoMiddleEast was invited, and they have a quarter the number of our readers. I had to find out about this event while driving a Porsche Panamera during that car’s media event, while riding with another journalist. It turned out that even my driving partner was invited, and he didn’t even want to go.
After I inquired, I was simply told that spaces were limited. One thing I’ve learned over the years is that spaces are never limited at such open-air events.
Can somebody with a brain at Land Rover tell me why they chose to leave me out? Does the company have no respect for our readers? Who makes these decisions? Is it the same people that ran the company into financial trouble?
Earlier this year, when I inquired why Car Middle East was getting long-term test cars and we weren’t, their spokesperson mumbled something about them looking at the “quality” of readers for specific publications. In other words, anyone reading this blog is a low-income loser.
Many site visitors have been bombarding me with emails asking when the new Land Rover models are coming here. If anyone asks me again, I’ll tell you to stop eating my head and go buy something else.
In other news, the 2010 Land Rover LR4 has been supposedly launched in the UAE, replacing the LR3 with an identical model, but with a new 375 hp 5.0-litre V8, a new face, clear tail lamps and not much else.