Great Wall Florid China-built hatchback launched in the UAE
Chinese automotive brand Great Wall Motors launched a new model in Dubai this week. Till date, the only Great Wall models available in the UAE were pickup trucks, and this would be the local dealer’s first foray into the car market, with the release of the Great Wall Florid sub-compact car. Ironically, it seems like the launch event only involved the traditional media, with possibly no actual automotive publications invited.
One look at the Florid though, it becomes obvious why that is the case. The so-called report in the local papers completely skip over the fact that the car looks like an exact copy of the Toyota xA with a Toyota Yaris front-end. Car journalists would’ve caught that in a second.
The Florid is powered with a 1.5-litre 4-cylinder engine, and mated to a CVT transmission proudly outsourced from Belgium. The motor is good for 103 hp at 6000 rpm and 138 Nm of torque at 4200 rpm. Other technical features include 15-inch alloy wheels, Bosch-sourced ABS with electronic brake-force distribution, cloth upholstery, CD/MP3 stereo, mirror-mounted indicator lights, fog lamps, split-folding rear seats and possibly some airbags.
The Great Wall Florid is being marketed as possibly the cheapest car in the UAE, with a price of Dhs 32,500.