Big old Ford Expedition gets surprise increase in 2012 sales
The Ford Expedition is ancient in car years. Dating back to a 2003 design that was mildly updated for 2007, the 2013 Ford Expedition still uses a 310 hp 5.4-litre V8, thankfully mated to a 6-speed automatic and a proper four-wheel-drive system. After years of barely being seen on Middle East roads, we’re told the Expedition is experiencing a revival of sorts in the GCC, even as it nears the end of its life-cycle.
According to Ford Middle East, demand for Ford’s full-size SUV in the GCC has more than doubled in the first half of 2012, more so at the start of this summer. Sales in the GCC grew 130%, so it is easily accounting for a large chunk of average sales growth for Ford overall. In the UAE itself, year-to-date sales grew by 50% over last year.
A quick peek at the specs sheet reveals why. The 310 hp 5.4-litre Expedition isn’t really that different compared to its direct rivals, such as the 320 hp 5.3-litre Chevrolet Tahoe. The Expedition is also more spacious than the clumsily-packaged Tahoe, with four-wheel-independent suspension and a flat-folding rear seat. Add to that the fact the huge Expedition starts at only Dhs 115,000, a fair bit less than the price of the sparkly new Ford Explorer, and it starts to make more sense, even if it is dressed up in hard plastics inside, just like the Tahoe and the Sequoia.
We also heard from sources in Saudi Arabia that Ford lost a lot of customers when the really-ancient Crown Victoria was killed last year. Ford has been doing their best to redirect these people to other products, and we believe more of them prefer the Expedition as a replacement rather than the Taurus. Of course, being continuously bombarded by TV ads for the Expedition also helps.
For detailed specs, check out the Ford Expedition buyer guide.