2018 Audi A8 all-new model revealed at media event
Yanking a silk sheet off a car at ‘grand reveals’ is so old-hat. Audi obviously thinks so, and didn’t resort to this old chestnut for the first public appearance of its Merc S-Class/BMW 7 Series-baiting A8 limo. Instead, the Ingolstadt carmaker spun the debutant around like a Tonka Toy on a giant robotic arm. It was all part of the glitz and glamour of the ‘Audi Summit’ in Barcelona – a four-ringed extravaganza where the brand aimed to put the focus on its plans for future mobility, autonomous driving…and basically anything other than diesel scandals.