This Friday, BMW Middle East held the Mini “Drive Out Loud” festival at the Dubai Autodrome. The event hosted Mini owners from around the Middle East. Entry was open to the public, though ticket prices were pegged at Dhs 100.
It isn’t every day that we get to drive a Rolls-Royce. It isn’t every day that we get to drive an electric car either. But there we were, driving the Rolls-Royce Phantom 102EX, the British carmaker’s experiment with electric cars.
The Maserati Trofeo one-make racing championship was launched this week for the GCC region, at an event in Dubai. The series is backed by the Maserati factory in Modena, Italy and will feature up to 16 mechanically-identical Maserati GranTurismo MC Trofeo race cars battling it out over 12 races across the Middle East.
Late last year, on the sidelines of the Mitsubishi ASX crossover launch event at the Dubai Autodrome, Mitsubishi had an egg on four wheels parked outside the halls, plugged into the wall like a blender. We quickly recognised that to be the Mitsubishi i-MiEV, the Japanese firm’s first commercially-available electric car.
BMW had a track event at the Dubai Autodrome racetrack last week. Dubbing it “X Meets M Roadshow”, it was an attempt by BMW to legitimise the X5 M and the X6 M as true sporting vehicles worthy of the M badge, while also having the M3 as well as regular X5 and X6 models at hand for comparison. Interestingly, it was even open to the public, and all you had to do was sign up on BMW’s regional website for a slot. The only problem was BMW’s local outfit chose to advertise this event on everywhere except the Middle East’s most popular car website,
Al-Futtaim Motors, the exclusive dealer for Lexus in the UAE, launched the new IS models, including the IS-F, at a Dubai Autodrome event.
The 2011 Ford Mustang has been launched in the UAE at a crowded event inside and outside the Dubai Autodrome’s Kartdrome grounds. We’d call the public event a success as about a million Mustang owners and fans showed up for the afternoon launch.
It is rather amazing how some car manufacturers are actually going backwards in design and creating dullards like the “all-new” VW Passat, the Audi A6 and the Mercedes-Benz E-Class. And then there are some manufacturers whose newest models pretty much look as if they belong at an auto show as a concept car. Like the Infiniti M, the Hyundai Sonata, the Kia Optima, and now the 2011 Volvo S60.
Mitsubishi held its GCC launch event for their all-new 2011 ASX sub-compact crossover at the Dubai Autodrome racetrack a couple of weeks ago. To make things interesting, they even had a few 2010 Nissan Qashqai crossovers at hand for comparison. Incidentally, the Qashqai has been facelifted for 2011, though changes are minimal.
The Dubai Autodrome Motorsport Club (DAMC) have added an edge to motorcycle track evenings by introducing the new Superlap competition during the summer.
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