Bridgestone Potenza Driving Lesson course at Dubai Autodrome
Bridgestone has officially launched their Potenza Driving Lesson course in the Middle East with former Formula One driver and Bridgestone ambassador, Stefano Modena. The course introduces drivers to “the key forms of proper sports driving and gives them a true driving experience” while using cars fitted with Bridgestone Potenza tyres. The first Potenza Driving Lesson was held in the Dubai Autodrome racetrack as a part of activities at the Potenza Performance Challenge held in the second week of December.
The Potenza Driving Lesson was first launched in Japan in 1985, and was later fine-tuned by Stefano Modena in 2007 when it was introduced in other Asian countries. Not to be confused with race or circuit driving, the programme offers courses in handling, steering and seating, emergency braking, and cornering, culminating in a timed autocross course, though there were no prizes for winning. The lessons are designed for drivers to learn the basics of “sports” driving rather than outright speed, while being pounded by Bridgestone branding.
The Dubai edition features the Autodrome’s own Audi TT automatic racing-school cars and instructors.