ford

Self-praising aside, DriveArabia.com is certifiably the most comprehensive and most popular consumer-focused automotive website in the GCC. That gives us a good insight on what cars people are researching these days. Mind you, researching and buying are two completely different things, but we can figure out from our data which car brands and models are generating the most buzz among the general car-buying population. It is easy to see the concerted marketing effort by certain manufacturers are paying dividends, while some are banking on their long-running earned reputation, and others are doing well purely because of good new products.

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Rally driver Ken Block is back with yet another Gymkhana video, this time taking on the streets of San Francisco. Gymkhana 5 features his Ford Fiesta rally car again in his most public drive ever.

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Ford has officially released a new ‘Special Service Vehicle Package’ for the F-150 pickup. The package will be targeted for fleet’s police or forest-ranger duty vehicles.

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The Ford Expedition is ancient in car years. Dating back to a 2003 design that was mildly updated for 2007, the 2013 Ford Expedition still uses a 310 hp 5.4-litre V8, thankfully mated to a 6-speed automatic and a proper four-wheel-drive system. After years of barely being seen on Middle East roads, we’re told the Expedition is experiencing a revival of sorts in the GCC, even as it nears the end of its life-cycle.

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Ever wondered how it felt like to be in a police car, but in the front seat and not the rear. Well, Ford gave us the opportunity to do so at the regional launch of the all-new 2013 Police Interceptor vehicles, held at the Yas Marina F1 Circuit in Abu Dhabi.

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Ford is aggressively pushing products in the Middle East region nowadays, energised by the fact that their first-quarter GCC sales are up by 37% compared to last year. We are told they are concentrating on one segment at a time, and this summer, it is the turn of Ford’s truck line-up. To start it off, Ford Middle East invited us to the “Built Ford Tough” event held right here in the UAE.

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The 2012 Ford Ranger pickup was officially introduced in the GCC at a “Ford Built Tough” event held in the UAE while showcasing the carmaker’s entire range of trucks. Displayed alongside the larger American-built F-150, the South Africa-sourced Ranger will the be the entry-level work-pickup model for the GCC market.

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