skoda

The latest-generation Skoda Fabia was already available in the UAE before the local Skoda franchise switched hands from Autostar to Ali & Sons Motors late last year. With a new showroom in Dubai, the Skoda Fabia has been relaunched for 2011.

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For those not in the know, Skoda is a Czech brand owned by Volkswagen. Skoda does fine in Europe, selling variantions of VW platforms alongside Seat and Audi. But thanks to sub-standard dealers and all sorts of internal politics, the brand never took off in the UAE. Now a new dealer has taken over sales of Skoda in the UAE, and they are looking to move cars in a big way instead of playing second-fiddle to VW. To coincide with the launch of their Dubai showroom a couple of weeks ago, dealers Ali & Sons released the 2011 Skoda Superb 3.6,

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Skoda dealers for the UAE is now Ali & Sons Motors, who happen to be the existing dealers of Skoda’s sister brands Volkswagen, Porsche and Audi in Abu Dhabi currently. The official launch of the new Skoda Auto showroom on Sheikh Zayed Road in Dubai took place this week. The occassion also marked the introduction of the Skoda Superb 3.6, joining the existing Superb 1.8T that was apparently already available quietly via the old dealer. Suprisingly also on sale already is the latest Skoda Octavia.

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Ali & Sons Co. L.L.C. – one of the UAE’s leading commercial powerhouses and suppliers of premium automotive brands – has acquired sole dealership rights to distribute Skoda throughout the UAE.

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Ahmed Zayani & Sons, exclusive agents for Škoda auto in the Kingdom of Bahrain, unveiled the latest generation of the Škoda Octavia and Superb at a launch held at their showroom in Zinj.

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