Marouf Hussain Chowdhury

For nearly six decades, Arabian Automobiles has played a defining role in shaping the UAE’s automotive landscape, growing alongside the nation and evolving with the needs of its drivers. Today, as the market enters a new phase driven by technology, diversification, and shifting customer expectations, the company continues to balance heritage with forward-thinking mobility.

In this exclusive DriveArabia interview, Hussam Baghdadi, Chief Operating Officer (COO) of Arabian Automobiles at AW Rostamani Group, discusses how the company is strengthening its connection with the community, expanding its SUV portfolio with models such as the Nissan Patrol PRO-4X and Magnite,

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Tesla has introduced its most affordable vehicle in the UAE with the launch of the Model 3 Standard, aimed at accelerating electric vehicle adoption in the region. Since its global debut, the Model 3 has played a key role in bringing EVs into the mainstream, and the new entry-level variant makes Tesla ownership more accessible than ever in the UAE.

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As Audi accelerates its global shift toward electrification, the Middle East remains a uniquely complex and opportunity-rich market. With customer preferences spanning combustion, hybrid, and fully electric models, the brand’s regional strategy demands a careful balance between innovation and tradition. In this exclusive interview, Jan Scheidgen, General Manager of Al Nabooda Automobiles, shares his vision for Audi’s evolution in the region, covering electrification, digital transformation, sustainability, and how Audi aims to reclaim leadership in the premium segment while staying true to its core philosophy of Vorsprung durch Technik.

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The 2025 Audi SQ5 marks a compelling evolution for Audi’s performance-oriented mid-size SUV. It takes the Q5 underpinnings and infuses them with greater athleticism, stronger engine performance, and a markedly more expressive presence on the road.

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JAC Motors has expanded its presence in the UAE with the launch of three new models aimed at very different types of buyers: the JS6 PRO SUV, T8 Pro Petrol Pickup, and RF8 Luxury MPV. The new line-up strengthens JAC’s offering across family, lifestyle, and business segments.

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As SOUEAST officially entered the UAE market in 2025, the brand is positioning itself as a value-driven yet technology-focused contender in the country’s highly competitive SUV segment. With a growing lineup that includes petrol and plug-in hybrid models, along with a clear emphasis on modern design and advanced features, SOUEAST has outlined an ambitious roadmap for the region.

We spoke to Elie Nehme, Senior General Manager of SOUEAST UAE, to discuss the brand’s identity and long-term vision, the models most relevant to local buyers, the role of electrified mobility, and how SOUEAST plans to build a strong presence in a market dominated by established players.

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iCAUR, an electric-led automotive brand from China, is launching in the Middle East with the dynamic iCaur V27 SUV. Making its regional debut in the UAE, iCAUR is expected to expand its footprint across the Middle East.

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GWM Middle East announced its return to the iconic Liwa Festival 2026 as a Gold Sponsor, marking the brand’s second consecutive year of participation at one of the region’s most prominent off-road and desert culture events. Building on its strong presence last year, GWM is reinforcing its commitment to the UAE and wider Middle East market with a larger and more immersive showcase.

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Hongqi, China’s long-established ultra-luxury automotive brand, has revealed the Golden Sunflower GUOYA, its new flagship sedan aimed at redefining luxury through cultural identity, craftsmanship, and advanced engineering. The model is positioned for global markets, including the Middle East, as part of Hongqi’s ongoing international expansion strategy.

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JETOUR Auto strengthened its presence in the Middle East by partnering with the LIWA International Festival, one of the region’s largest off-road and automotive lifestyle events. During the festival on December 20, JETOUR hosted its 2025 Global Fan Festival in Abu Dhabi, bringing together international media, brand users, and off-road enthusiasts.

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