iCAUR, the hybrid and electric vehicle brand under Chery International, has officially entered the UAE market with a gala launch event held at Park Hyatt Dubai. The evening was attended by senior global executives from iCAUR, VIP guests and members of the regional media, marking the brand’s Middle East debut.
For the Autumn/Winter 2026/2027 season, Dubai Fashion Week (DFW) marked the return of SOUEAST as its Exclusive Official Automotive Partner, following a highly successful collaboration during the SS25/26 season. The renewed partnership once again highlighted SOUEAST’s commitment to fostering cross-industry synergy between automotive innovation and creative expression, blending international brand influence with local cultural identity to help drive the Middle East’s fashion sector forward.
As the UAE accelerates toward an electrified future, new-energy brands are entering the market with increasingly sophisticated strategies tailored to regional expectations. Among them is VOYAH, positioning itself as a premium player that blends electric innovation with long-distance practicality, a key consideration for UAE drivers.
DriveArabia sat down with Mohamed Elzawawy, General Manager of Performance Plus Motors, to discuss VOYAH’s growing lineup, the brand’s extended-range electric technology, and how its ownership model is being structured to build long-term customer confidence. From product strategy to aftersales support, the conversation sheds light on how VOYAH aims to establish itself as a serious contender in the UAE’s evolving premium mobility landscape.
As Cadillac accelerates into a new era defined by electrification, technology, and evolving luxury expectations, the brand is placing renewed focus on how it connects with customers in the Middle East. From immersive brand experiences like the Cadillac Clubhouse to a rapidly expanding electric vehicle lineup, the marque is redefining what progressive luxury looks like in the region.
DriveArabia sat down with Jack Uppal, President and Managing Director for GM Africa and the Middle East, to discuss Cadillac’s future vision, its approach to balancing heritage with innovation, and how models like the ESCALADE IQ, LYRIQ-V,
The 2026 Haval H9 arrives in the UAE as a completely fresh proposition, with a bold, boxy aesthetic that feels tailor-made for the region’s love of rugged SUVs. With no predecessor sold officially in the local market, this all-new model lands with a clean slate, aiming to disrupt the dominance of established Japanese family haulers by offering serious off-road hardware and a premium cabin at a price point that makes you look twice.
If the Tank 300 is the fun-loving rebel and the Tank 500 is the sensible family hauler, the 2026 GWM Tank 700 is the villain’s lair on wheels. It is Great Wall Motor’s most ambitious, most expensive creation to date. While the Chinese giant has been chipping away at the establishment with value-for-money offerings, the Tank 700 kicks the door down, demanding to be seated at the same table as other premium established brands in the market.
Chery Group recently launched its dedicated electric-led sub-brand, iCaur, with the flagship of this new lineup, the 2026 iCaur V27, making its global debut here in the UAE. It is a mid-size SUV that combines the boxy aesthetic everyone currently wants with a Range-Extended Electric Vehicle (REEV) powertrain that promises to kill range anxiety dead.
MG Motor Middle East has reached a significant milestone with the debut of the all-new MG RAKAN, the first vehicle in the Middle East to carry an Arabic name as an official model designation and the brand’s first fully dedicated and capable 4×4.
With the Tank 700 now making its mark across the Middle East, GWM is clearly stepping up its ambitions in one of the world’s most demanding automotive regions. From premium off-road capability and real-world desert performance to advanced hybrid technology and long-term brand building, the Chinese manufacturer is sharpening its focus on what regional customers truly want. We sat down with Sunny Bhat, Director of Sales and Marketing at GWM Middle East, to discuss the early response to the Tank 700, how customer feedback is shaping future products, the brand’s presence at the 2026 Liwa International Festival,
Ford Middle East and North Africa has officially launched the new Ford Taurus across the region, marking the arrival of a comprehensively updated version of the brand’s long-running midsize sedan. Building on its established reputation in some GCC countries, the latest Taurus features refreshed styling, upgraded technology, and a choice of efficient powertrains aimed at regional customer preferences.