Growth for BMW used car sales in Middle East
Sales across the Middle East for BMW Premium Selection, the company’s pre-owned car programme, increased by 89% for January to June 2010, over the same period in 2009.
Overall, 1,031 BMW Premium Selection cars were sold across seven markets with Saudi Arabia achieved the highest volumes in sales, with 209 cars sold followed by Abu Dhabi Motors with 207 cars sold. AGMC, the exclusive importer in Dubai, Sharjah and the Northern Emirates followed Abu Dhabi Motors with 202 pre-owned cars sold during the first six months of 2010.
Bahrain showed the highest growth, with sales of 161 vehicles, an increase of 83%. Sales in Kuwait were also up by 25% when compared to the same period last year.
The BMW Premium Selection programme is reserved exclusively for used BMW vehicles that meet strict criteria. Vehicles need to be less than five years old, have a mileage under 100,000 km and have been serviced by authorised BMW importers to qualify for the programme.
In order to qualify for the programme vehicles must pass a comprehensive 75-point technical check by trained BMW technicians before they are accepted and sold, ensuring high levels of quality, reliability and value to customers. A 12 month warranty and road side assistance is given when purchasing a BMW Premium Selection vehicle ensuring buyers that they not only have the best offer available in the used car market, but they also have peace of mind.
BMW Premium Selection was set up in the Middle East in 2006 as a sub-brand of BMW Group. The programme is offered by seven BMW importers across the region, including Abu Dhabi, Dubai, Bahrain, Saudi Arabia, Qatar, Oman, and Kuwait.