GM Middle East Q1 2025 Sales Up 26%, Driven by Full-size SUV and Pickup Demand

General Motors Middle East has announced a 26% year-on-year increase in sales for the first quarter of 2025, marking one of its strongest performances in recent years. The growth is credited to sustained demand for its Chevrolet, GMC, and Cadillac brands, particularly full-size SUVs and pickups, which remain popular across the region.

The brand’s long-standing presence—now at 99 years in the Middle East—continues to resonate with customers. In particular, recent launches such as the 2025 Chevrolet Tahoe, GMC Yukon, and Cadillac Escalade have helped solidify GM’s position in the high-demand large SUV segment.

Full-size SUV sales surge

Sales of GM’s full-size SUVs grew by 55% year-on-year, with the Chevrolet Tahoe and Suburban posting a 22% increase. The GMC Acadia and Chevrolet Traverse jumped 47%, while the Cadillac Escalade also saw solid gains at 16%.

GM remains a market leader in full-size pickups, maintaining a strong foothold in a segment highly favored by buyers across the Gulf region.

Tech, OnStar, and customer satisfaction drive growth

GM’s in-vehicle connectivity platform, OnStar, recorded a 45% increase in activations during Q1 2025. Recent enhancements to the service include improved navigation, remote commands, and real-time vehicle insights—features that continue to elevate the ownership experience.

Additionally, GM Middle East reported an all-time high in customer satisfaction scores for after-sales service. Six out of ten customers now return for service within the GM network.

The brand attributes this to improved service speed, digital innovations, and enhanced training across its dealership network. Parts availability has also reached record levels, ensuring faster turnaround times and higher customer confidence.