JAC Motors has expanded its presence in the UAE with the launch of three new models aimed at very different types of buyers: the JS6 PRO SUV, T8 Pro Petrol Pickup, and RF8 Luxury MPV. The new line-up strengthens JAC’s offering across family, lifestyle, and business segments.
As SOUEAST officially entered the UAE market in 2025, the brand is positioning itself as a value-driven yet technology-focused contender in the country’s highly competitive SUV segment. With a growing lineup that includes petrol and plug-in hybrid models, along with a clear emphasis on modern design and advanced features, SOUEAST has outlined an ambitious roadmap for the region.
We spoke to Elie Nehme, Senior General Manager of SOUEAST UAE, to discuss the brand’s identity and long-term vision, the models most relevant to local buyers, the role of electrified mobility, and how SOUEAST plans to build a strong presence in a market dominated by established players.
iCAUR, an electric-led automotive brand from China, is launching in the Middle East with the dynamic iCaur V27 SUV. Making its regional debut in the UAE, iCAUR is expected to expand its footprint across the Middle East.
GWM Middle East announced its return to the iconic Liwa Festival 2026 as a Gold Sponsor, marking the brand’s second consecutive year of participation at one of the region’s most prominent off-road and desert culture events. Building on its strong presence last year, GWM is reinforcing its commitment to the UAE and wider Middle East market with a larger and more immersive showcase.
Hongqi, China’s long-established ultra-luxury automotive brand, has revealed the Golden Sunflower GUOYA, its new flagship sedan aimed at redefining luxury through cultural identity, craftsmanship, and advanced engineering. The model is positioned for global markets, including the Middle East, as part of Hongqi’s ongoing international expansion strategy.
JETOUR Auto strengthened its presence in the Middle East by partnering with the LIWA International Festival, one of the region’s largest off-road and automotive lifestyle events. During the festival on December 20, JETOUR hosted its 2025 Global Fan Festival in Abu Dhabi, bringing together international media, brand users, and off-road enthusiasts.
XPENG UAE, represented by Ali & Sons, has officially opened its new flagship showroom in Abu Dhabi, marking an important milestone in the brand’s regional expansion and coinciding with its first anniversary in the UAE. Located at Al Salam Tower, the new showroom strengthens XPENG’s presence in a market that continues to show strong adoption of electric vehicles and a growing focus on sustainable, technology-led mobility.
GWM has officially unveiled the all-new TANK 700 in the Middle East, marking a major step in the brand’s regional expansion. The launch took place during a GWM TECH DAY event held in Dubai recently, where the company also showcased its latest Hi4 intelligent 4WD electric-hybrid system and introduced what it claims is the industry’s first off-road grading system, defining clear categories from urban SUVs to extreme off-road vehicles.
A new SUV has arrived in the UAE and is attracting significant attention. While several new AITO models were recently spotted, the flagship AITO 9 stands out.
Three new AITO models have touched down in the UAE, and soon the AITO 9 will make its debut on local roads as it gears up for testing and market evaluation. While SERES has not officially confirmed the model’s regional launch timeline, these vehicles closely match what was first revealed at the IAA Mobility Show in Munich, where the AITO 9 made its global debut.
Building on the regional success of the S05 and S07, DEEPAL – the electric mobility brand under Changan Automobile – has expanded its UAE line-up with the launch of the new DEEPAL G318. The model made its local debut on November 18 at Nara Oasis, within Dubai’s Nara Desert Escape, in partnership with Al Tayer Motors, its exclusive importer-distributor.