Chinese Car News

JETOUR has officially entered the global premium off-road arena with the world premiere of the all-new JETOUR G700, unveiled recently in Dubai, UAE. As the flagship model of the brand’s new G-Series, the G700 is positioned as an all-terrain, premium hybrid off-road SUV, combining rugged capability with luxury, advanced technology, and strong value. With this launch, JETOUR aims to set a new benchmark for hybrid off-road vehicles on a global scale.

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Elite Group Holding, the exclusive distributor of Jetour in the UAE, has officially signed a landmark agreement with Liwa Sports Club to become the Headline Sponsor and Automotive Partner of the upcoming Liwa International Festival 2025. The partnership marks Jetour’s most ambitious desert showcase yet, taking place from December 12, 2025, to January 3, 2026, at the foot of Tal Moreeb, the UAE’s tallest sand dune.

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SOUEAST UAE, the Chinese automotive brand known for producing technologically advanced SUVs, has officially opened its third UAE showroom, located in Abu Dhabi, marking another key milestone in its regional expansion under Elite Group Holding.

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Legend Motors, under the umbrella of Legend Holding Group, has officially partnered with 212 Off-Road Vehicle Co., Ltd., marking the UAE debut of one of China’s most storied off-road brands. This strategic collaboration marks a major step in 212’s global expansion, bringing its heritage-rich, adventure-focused lineup to the roads of Dubai and Abu Dhabi.

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XPENG, a leading global smart electric vehicle (EV) company, has recently announced the official launch of its state-of-the-art spare parts warehouse in Dubai, marking a notable milestone in its expansion in the Middle East and Africa (MEA). The new facility sets a benchmark for EV aftersales support, reinforcing XPENG’s commitment to providing reliable customer service in the region. This investment aligns with the brand’s plan to establish a comprehensive and efficient service ecosystem alongside its vehicle offerings.

The launch event was attended by industry leaders, including Mr. Alex, Head of XPENG Global;

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Chinese luxury carmaker ROX has officially unveiled its new global flagship SUV, the ROX Adamas, during a grand launch event held at the Emirates Palace in Abu Dhabi. The debut marks a significant milestone for the brand as it sets its sights on the international luxury market, beginning from the heart of the Middle East.

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Zeekr has officially launched the all-new 7X in the Middle East & North Africa, unveiling the luxury electric SUV at an event in Dubai recently. It showcased Zeekr’s commitment to building advanced tech while, at the same time, providing a premium experience for its customers.

Demand was immediate, with Zeekr confirming that two batches of 7X units were sold out during the event, underscoring strong interest from buyers in the UAE.

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Al-Futtaim BYD has officially launched the BYD Shark 6 in the UAE, the region’s first-ever plug-in hybrid pickup truck. The new model marks BYD’s entry into the midsize pickup segment, combining electrification and off-road capability.

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Lynk & Co, the premium automotive brand co-founded by Geely and Volvo, is officially entering the UAE market through a partnership with Galadari Brothers, who have been appointed as the exclusive distributor.

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As electric mobility continues to gain momentum in the UAE, few brands have generated as much anticipation as NIO. Known globally for its premium EVs and pioneering battery-swap technology, the company officially entered the UAE market this year, choosing Abu Dhabi as the launchpad for its Middle East operations.

To better understand NIO’s strategy, customer reception, and future growth plans in the region, we sat down with Roberto Lopes Da Silva, General Manager of NIO UAE. In this exclusive conversation with DriveArabia, he shares insights on how the brand is reshaping perceptions of electric vehicles,

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