Interviews

As electric mobility continues to gain momentum in the UAE, few brands have generated as much anticipation as NIO. Known globally for its premium EVs and pioneering battery-swap technology, the company officially entered the UAE market this year, choosing Abu Dhabi as the launchpad for its Middle East operations.

To better understand NIO’s strategy, customer reception, and future growth plans in the region, we sat down with Roberto Lopes Da Silva, General Manager of NIO UAE. In this exclusive conversation with DriveArabia, he shares insights on how the brand is reshaping perceptions of electric vehicles,

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This year marks six decades since Audi’s pivotal brand reset in 1965, a moment that reshaped the company’s identity and set the foundation for its enduring philosophy of Vorsprung durch Technik. To mark the milestone, DriveArabia sat down with Rene Koneberg, Managing Director at Audi Middle East, to discuss how the brand’s legacy of reinvention continues to guide its future — from electrification and infrastructure partnerships to customer experience and design innovation — in one of the world’s fastest-evolving regions.

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Geely has been rapidly expanding its presence in the UAE market with a new generation of stylish, tech-savvy vehicles tailored for the region. From premium crossovers to accessible EVs, the Chinese carmaker is looking to carve out a distinct space in one of the most competitive automotive landscapes in the world.

To better understand Geely’s strategy, DriveArabia sat down with Dr. Andreas Schaaf, CEO of Geely Group Brands at AGMC, to discuss the brand’s renewed momentum in the UAE, its commitment to electric mobility, and how it plans to build lasting trust with consumers in a market dominated by long-standing Japanese,

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The Toyota Land Cruiser is a name synonymous with reliability, power, and off-road mastery across the Middle East. Now, for the first time in its storied history, it’s going hybrid. The launch of the 2025 Toyota Land Cruiser Hybrid marks a pivotal moment, not just for the legendary SUV but for Toyota’s broader electrification journey in the region. 

To understand what this move means for the UAE and beyond, DriveArabia sat down with Jacques Brent, Managing Director of Al-Futtaim Toyota & Lexus. From performance gains to sustainability goals,

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With back-to-back global launches of the all-new Patrol and Patrol NISMO taking place right here in the UAE, it’s clear that the Middle East is more than just a key market for Nissan — it’s a launchpad for global strategy. From heritage-defining off-roaders like the Patrol PRO-4X to region-exclusive high-performance icons like the Patrol NISMO, Nissan’s product direction is increasingly shaped by customer needs in this region.

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