Industry News

Castrol signs Critiano Ronaldo in new deal

International football star, Cristiano Ronaldo, has today signed as Global Ambassador for the leading lubricants company, Castrol. The dynamic partnership between the world’s leading footballer and the market-leading brand will run until 2011.

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Al-Fardan Sports Motors Company Ferrari at Losail Qatar

Losail International Circuit witnessed recently a line-up of the most outstanding Ferrari models. Alfardan Sports Motors Company, member of Alfardan Group and the exclusive importer of Ferrari in Qatar organized a memorable Track Day for Ferrari Owners and prospective clients, the “Emozioni In Pista – Pilota Ferrari”, taking the Ferrari experience to the ultimate level.

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Yellow Hat UAE Touring Car Champion Mohammed Al Owais for Emirates

There was no mistaking the pride and joy etched on the face of Mohammed Al Owais, UAE Flag wrapped around his shoulders, as he made his way onto the top step of the Dubai Autodrome podium in early March during the international race weekend which featured UAE National Racing and Speedcar. Not only had he won Class 4 in the limited-attendance Yellow Hat UAE Touring Car Championship with House of Portier, he had also led home three other Emirati drivers and thus making history in local motorsport.

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Volkswagen Group increases market share in GCC

The Volkswagen Group has increased its global market share in the first quarter of this year in spite of the continuing difficult situation on automobile markets, From January to March, the share rose to 11%. The Volkswagen Passenger Cars brand ,to some extent, has bucked the negative economic trend, growing its world market share to 7.4% percent.

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TAG Heuer uses Lewis Hamilton to sell watches

In a time of economic challenge, while other brands choose to stand back and cautiously focus on the short-term, TAG Heuer, the world leader in sports-inspired luxury watches and chronographs since 1860, is extending its bold vision of the avant-garde with a brand new, emotionally charged ad campaign that challenges the very rules of endorsement marketing.

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