Audi has offered the first detailed look inside the upcoming Audi Q9, the brand’s first full-size luxury SUV, focusing heavily on interior comfort, technology and practicality ahead of its official world premiere on July 29, 2026.
Volkswagen Group has revealed a major expansion of its electrified and smart vehicle portfolio during its Media Night ahead of the Beijing Auto Show 2026, showcasing four global premieres and outlining its next phase of technology-led growth in China.
The announcement highlights Volkswagen’s “in China, for China” strategy, with new models and technologies specifically developed to meet local market demands, particularly in the fast-evolving EV and intelligent mobility space.
The global automotive industry saw another busy week, with electric vehicle demand accelerating across Europe, major brands facing mixed sales results, and new mobility technology continuing to expand. From Audi’s delivery slowdown to Tesla’s robotaxi rollout and growing supply chain concerns linked to global tensions, these are the key automotive stories shaping the market right now.
As Audi accelerates its global shift toward electrification, the Middle East remains a uniquely complex and opportunity-rich market. With customer preferences spanning combustion, hybrid, and fully electric models, the brand’s regional strategy demands a careful balance between innovation and tradition. In this exclusive interview, Jan Scheidgen, General Manager of Al Nabooda Automobiles, shares his vision for Audi’s evolution in the region, covering electrification, digital transformation, sustainability, and how Audi aims to reclaim leadership in the premium segment while staying true to its core philosophy of Vorsprung durch Technik.
This year marks six decades since Audi’s pivotal brand reset in 1965, a moment that reshaped the company’s identity and set the foundation for its enduring philosophy of Vorsprung durch Technik. To mark the milestone, DriveArabia sat down with Rene Koneberg, Managing Director at Audi Middle East, to discuss how the brand’s legacy of reinvention continues to guide its future — from electrification and infrastructure partnerships to customer experience and design innovation — in one of the world’s fastest-evolving regions.
Dubai Police has expanded its famous fleet of luxury patrol vehicles with the addition of the new Audi RS7 Performance, further reinforcing its commitment to advanced technology, road safety, and high-profile public engagement.
Audi Middle East has officially launched the all-new 2025 Audi Q5 lineup across the GCC, introducing the third generation of one of its most successful SUV models. Offered in two main variants – the Q5 40 TFSI and the high-performance SQ5 – both available in SUV and Sportback body styles, the new Q5 enters the market with a new redesign, next-gen tech features, and mild hybrid technology tailored for regional driving needs.
Audi Middle East has officially unveiled its most forward-thinking retail format to date, with the launch of its Progressive Retail Concept Showrooms in Dubai and Doha. These high-tech, design-forward spaces mark a new chapter in how the brand connects with customers across the region.
Audi Al Nabooda Automobiles has launched the all-new 2025 Audi A5 and S5 models in the UAE. The A5 nameplate replaces the A4, while the previous A5 coupe and A5 Sportback models have disappeared from the lineup.
As the holy month of Ramadan approaches, automotive enthusiasts in the UAE can anticipate an array of exciting car deals from top manufacturers. This season, brands are rolling out exclusive promotions, including zero-percent financing, extended warranties, complimentary services, and substantial cash discounts, making it an excellent time to invest in a new vehicle.
Whether you’re looking for a luxury sedan, a reliable SUV, or a budget-friendly daily driver, this guide highlights the best Ramadan car offers available in the UAE for 2025.