Ford Middle East and North Africa has officially launched the new Ford Taurus across the region, marking the arrival of a comprehensively updated version of the brand’s long-running midsize sedan. Building on its established reputation in some GCC countries, the latest Taurus features refreshed styling, upgraded technology, and a choice of efficient powertrains aimed at regional customer preferences.
Ford have officially revealed the 2016 Taurus at the 2015 Shanghai Motor Show. Taurus is the latest vehicle delivered as part of Ford’s commitment to bringing 15 new models to China by 2015.
The Ford Taurus is a bit of an oddity in the market. It’s not an obvious choice for most, and given that its direct competition includes the well-regarded Dodge Charger, you’d be forgiven for dismissing the Taurus altogether. However, the Taurus is aimed at a far more niche market than the Charger.
We never took the Ford Taurus SHO seriously. The Taurus is a big heavy car, just like the Chrysler 300C. Even a Hemi couldn’t speed up the latter, so we didn’t expect a boosted V6 to do much for the SHO-piece. Boy, were we wrong.
We were aware already that Dubai Police was trying out new patrol cars from various manufacturers, but it looks like they’re getting serious about it. They’ve released a photo, showing the 2012 Dodge Charger in a variation of the Dubai Police livery. In the background, we can spot a BMW 5-Series, a Toyota Prado and a Ford Explorer. Further photos show a Ford Taurus and a Dodge Durango in police markings as well.
Ever wondered how it felt like to be in a police car, but in the front seat and not the rear. Well, Ford gave us the opportunity to do so at the regional launch of the all-new 2013 Police Interceptor vehicles, held at the Yas Marina F1 Circuit in Abu Dhabi.
Ford hosted yet another driving event for the public, this time at the Dubai Festival City over the weekend. This latest “Ford Factor” event featured the Explorer, the Edge, the Taurus, the Figo, the F-150 and the all-new Focus.
Ford Middle East hosted a three-day public event dubbed Can-A-Car at the end of July at the Dubai Autodrome. The event was aimed at publicising Ford’s latest American line-up, including the all-new 2012 Ford Explorer. And a fair number of visitors to the event happened to be our regular readers, though all of them showed up at different times on different days.
The “new” Ford Taurus was just launched last year as a 2010 model, but the American carmaker is already showing a facelifted 2013 model at the 2011 New York Auto Show, with new engines and cabin tech.
Back in 2008, Ford has released their full-size Five Hundred in the GCC, and it was a nicer alternative to the classic Crown Victoria. While it had potential, the dull exterior and interior were a let down. However, for 2010, Ford redressed the Volvo-based platform, and renamed it the Taurus. So what is the new Taurus? Just a redesigned Five Hundred? I purchased a 2010 Taurus SEL in Riyadh this summer, so let’s find out.