GWM

As the UAE automotive market continues to evolve amid shifting global conditions, brands are increasingly focusing on long-term customer confidence, aftersales support, and network expansion. Chinese automaker Great Wall Motor has been steadily strengthening its presence in the UAE through a growing lineup of SUVs and pickups positioned around technology, value, and practicality.

In this interview with DriveArabia.com, Shiva Kumar, GWM Divisional Head at Saeed & Mohammed Al Naboodah Group, discusses GWM’s current position in the UAE market, the importance of aftersales and customer trust,

Read More …

At the Beijing Auto Show 2026 in Beijing, GWM (Great Wall Motor) unveiled what it describes as its most ambitious technology and product offensive to date, led by the global debut of the new GWM ONE S platform. The new architecture marks a major shift in the company’s global strategy, combining multi-powertrain flexibility with native AI integration, while reinforcing GWM’s long-term ambitions in key markets including the Middle East.

For the UAE and wider GCC region, where GWM vehicles are represented by the Saeed Juma Al Naboodah Group, the spotlight remains firmly on the rapid growth of the HAVAL and TANK brands,

Read More …

With the Tank 700 now making its mark across the Middle East, GWM is clearly stepping up its ambitions in one of the world’s most demanding automotive regions. From premium off-road capability and real-world desert performance to advanced hybrid technology and long-term brand building, the Chinese manufacturer is sharpening its focus on what regional customers truly want. We sat down with Sunny Bhat, Director of Sales and Marketing at GWM Middle East, to discuss the early response to the Tank 700, how customer feedback is shaping future products, the brand’s presence at the 2026 Liwa International Festival,

Read More …

GWM Middle East announced its return to the iconic Liwa Festival 2026 as a Gold Sponsor, marking the brand’s second consecutive year of participation at one of the region’s most prominent off-road and desert culture events. Building on its strong presence last year, GWM is reinforcing its commitment to the UAE and wider Middle East market with a larger and more immersive showcase.

Read More …

GWM has officially unveiled the all-new TANK 700 in the Middle East, marking a major step in the brand’s regional expansion. The launch took place during a GWM TECH DAY event held in Dubai recently, where the company also showcased its latest Hi4 intelligent 4WD electric-hybrid system and introduced what it claims is the industry’s first off-road grading system, defining clear categories from urban SUVs to extreme off-road vehicles.

Read More …

At the 2025 Shanghai International Auto Show, Chinese auto giant Great Wall Motor (GWM) revealed its ambitious new global strategy, marking a pivotal moment in the company’s evolution from a domestic manufacturer to a global automotive player. GWM showcased a diverse lineup under two major themes: “Smart Tech Lifestyle” (HAVAL, WEY, ORA) and “Off-Road Powerhouse” (TANK, POER, and SOUO Motorcycles).

Read More …

Al Naboodah Group, in partnership with Great Wall Motor (GWM), officially launched the 2025 Haval H9 and H7 in the UAE. The event highlighted the strong partnership between Al Naboodah and GWM, which has been key in positioning Haval as a competitive SUV brand in the UAE.

Read More …

HAVAL, a prominent brand under Great Wall Motors, has made significant strides in the global automotive market, particularly with its diverse range of SUVs and crossovers designed to cater to various consumer preferences and needs. Its models include the Dargo, H6, H9, Jolion, H6 GT and H6 HEV, each tailored to deliver unique driving experiences while upholding the brand’s commitment to innovation, safety, and affordability. HAVAL is distributed under Swaidan Trading in the UAE, which is a subsidiary of Al Naboodah Group and has 5 showrooms and 6 service centres spread across UAE.

The Dargo stands out as HAVAL’s bold explorer for the adventurous spirit,

Read More …

GWM’s TANK, under the distributorship of Al Naboodah Group (and Swaidan Trading), hosted its first-ever Fun Drive event in the UAE on Saturday, the 2nd of March. The brand made its debut in the country in June 2023, immediately leaving a significant impact on the market. Its luxury off-road SUVs quickly established themselves as formidable off-roading powerhouses.

The event commenced with a gathering of zealous TANK customers at the GWM Deira showroom. The morning was set in motion with an ambient atmosphere filled with light music and an array of gourmet bite-sized foods,

Read More …

As Swaidan Trading, a subsidiary of Al Naboodah Group, reflects on its distributorship of Great Wall Motor (GWM) and HAVAL in the UAE, it is important to understand the group’s history and ambition, which have led to this present, successful partnership between the Emirati-owned conglomerate and the fast-growing, trendy Chinese SUV brands in the nation. Under the unwavering support of Al Naboodah Group, Swaidan Trading has successfully established five GWM and HAVAL showrooms and six service centers, which are spread across the UAE.  

Read More …