kia

Kia is preparing to expand its role in the Middle East and Africa beyond traditional passenger vehicles, with electric mobility, purpose-built vehicles and connected business solutions becoming increasingly important parts of its regional strategy.

In an exclusive interview with DriveArabia, Mr Hoo Gon Kim, President of Kia Middle East and Africa, discussed the company’s response to regional supply-chain challenges, the potential of the new Kia PV5, and why the UAE could become an important launch market for Kia’s Platform Beyond Vehicle, or PBV, business. He also spoke about charging infrastructure,

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Kia Middle East & Africa has unveiled the new Kia PV5 in Dubai, marking the regional debut of the Korean brand’s first Platform Beyond Vehicle (PBV) model. Revealed at the Museum of the Future, the all-electric PV5 is designed as a flexible mobility solution aimed at both private users and commercial operators.

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Kia Middle East & Africa has showcased its first-ever pickup truck, the Kia Tasman, in an exclusive desert driving experience across Jordan. The event followed the model’s world premiere at the Jeddah International Motor Show in late 2024 and strong customer interest during its pre-booking phase.

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Kia has once again demonstrated its safety leadership by securing three prestigious 2025 TOP SAFETY PICK+ (TSP+) awards from the Insurance Institute for Highway Safety (IIHS) in the United States. The awarded models include the all-new 2025 Kia K4 (built after January 2025), as well as the flagship Kia EV9 electric SUV and the popular Kia Telluride.

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Kia is officially entering the pickup truck game with the all-new 2025 Kia Tasman, revealed at a roadshow ahead of its Middle East launch. Targeting a wide range of buyers, from off-road enthusiasts to commercial users and lifestyle adventurers, the Tasman combines traditional truck toughness with a level of tech and comfort to match some premium SUVs.

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Going all-electric isn’t just for sedans, pickups, and small SUVs anymore. The three-row Kia EV9 SUV comes in an all-wheel drive, featuring a 380-hp dual-motor powertrain with a 99.8-kWh long-range battery. While a rear-wheel-drive version is sold in other markets, only the AWD model is sold in the GCC.

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Kia recently launched a facelifted 2024 Kia Picanto in two trims and updated pricing. Regarding updates, the Picanto elevates essential features with a sharper design and more tech. Following its second facelift, the hatchback has a refreshing new look in a compact package.

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Kia has officially entered the pickup truck market with the Kia Tasman, a rugged yet sophisticated model designed for those who want a versatile vehicle. This new model, unveiled at the Jeddah Motor Show, marks Kia’s debut in the pickup sector.

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We have curated a comprehensive list of new cars in the UAE dealerships priced at AED 80,000 or less. In most cases, only the base model is below the target price. Also, vehicles in this price range are easy on the pocket when it comes to fuel.

Find the series of affordable cars listed here:

Affordable New Cars in the UAE under AED 60,000

Affordable New Cars in the UAE under AED 70,000

Affordable New Cars in the UAE under AED 100,000

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The Kia EV9 is the brand’s entry into the three-row electric SUV segment. Its boxy yet futuristic design turns heads, and its electric motors provide decent range and performance. Like the Kia EV6 we tested, the EV9 also spills into the premium category with its features and power.

Kia has pushed the boundaries of SUV design with an angular, almost concept car-like appearance. The front end is dominated by a sleek, pixelated LED light bar, replacing the traditional grille, while the bumper features sharply contoured air intakes.

Its boxy shape and Kia’s “Digital Tiger Face” design language give it an unmistakable identity.

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