The all-new Škoda Superb has officially made its Middle East debut, marking the flagship of the Czech automaker’s renewed push into the region. To experience the new model firsthand, we travelled to Prague, the heart of Škoda’s operations, to test drive both the Superb sedan and the Superb Combi, the elegant station wagon variant that remains incredibly popular across Europe.
SOUEAST UAE, the Chinese automotive brand known for producing technologically advanced SUVs, has officially opened its third UAE showroom, located in Abu Dhabi, marking another key milestone in its regional expansion under Elite Group Holding.
Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Al Dhafra region, brought the excitement of the Nissan Z to Yas Marina Circuit in an exclusive on-track experience, and DriveArabia was there to get behind the wheel.
Legend Motors, under the umbrella of Legend Holding Group, has officially partnered with 212 Off-Road Vehicle Co., Ltd., marking the UAE debut of one of China’s most storied off-road brands. This strategic collaboration marks a major step in 212’s global expansion, bringing its heritage-rich, adventure-focused lineup to the roads of Dubai and Abu Dhabi.
Toyota has officially unveiled the much-anticipated Land Cruiser FJ, a compact off-roader that brings back the spirit of adventure in a smaller and more accessible package. The new model will make its public debut at the Japan Mobility Show later this month, ahead of its market launch in Japan around mid-2026.
Lincoln Middle East has officially unveiled the all-new Lincoln Navigator, marking the arrival of the next generation of the brand’s flagship luxury SUV in the region. Nearly three decades after creating the premium full-size SUV category, the Navigator returns with a new design, an exquisitely crafted interior, and advanced connected technologies tailored to the discerning tastes of Middle East drivers.
XPENG, a leading global smart electric vehicle (EV) company, has recently announced the official launch of its state-of-the-art spare parts warehouse in Dubai, marking a notable milestone in its expansion in the Middle East and Africa (MEA). The new facility sets a benchmark for EV aftersales support, reinforcing XPENG’s commitment to providing reliable customer service in the region. This investment aligns with the brand’s plan to establish a comprehensive and efficient service ecosystem alongside its vehicle offerings.
The launch event was attended by industry leaders, including Mr. Alex, Head of XPENG Global;
Lamborghini recently staged a mega 20th birthday celebration for its Centro Stile design department at its Sant’Agata Bolognese headquarters, and the event was graced by a host of car design luminaries, including Fabrizio Giugiaro and Laurens van den Acker, to name just two. A stunning backdrop was provided by a parade of Lamborghini’s “few-off” cars, such as the Sesto Elemento, Reventon, Veneno, Sian and modern-day Countach LPI 800-4.
Chinese luxury carmaker ROX has officially unveiled its new global flagship SUV, the ROX Adamas, during a grand launch event held at the Emirates Palace in Abu Dhabi. The debut marks a significant milestone for the brand as it sets its sights on the international luxury market, beginning from the heart of the Middle East.
MG Motor has unveiled the all-new MG HS Hybrid+ in the Middle East, expanding its regional lineup with a new hybrid SUV that combines efficiency, performance, and technology. Prices start from around AED 85,000, depending on the market.