Toyota has officially unveiled the much-anticipated Land Cruiser FJ, a compact off-roader that brings back the spirit of adventure in a smaller and more accessible package. The new model will make its public debut at the Japan Mobility Show later this month, ahead of its market launch in Japan around mid-2026.
Lincoln Middle East has officially unveiled the all-new Lincoln Navigator, marking the arrival of the next generation of the brand’s flagship luxury SUV in the region. Nearly three decades after creating the premium full-size SUV category, the Navigator returns with a new design, an exquisitely crafted interior, and advanced connected technologies tailored to the discerning tastes of Middle East drivers.
Chinese luxury carmaker ROX has officially unveiled its new global flagship SUV, the ROX Adamas, during a grand launch event held at the Emirates Palace in Abu Dhabi. The debut marks a significant milestone for the brand as it sets its sights on the international luxury market, beginning from the heart of the Middle East.
MG Motor has unveiled the all-new MG HS Hybrid+ in the Middle East, expanding its regional lineup with a new hybrid SUV that combines efficiency, performance, and technology. Prices start from around AED 85,000, depending on the market.
The Formula 1 Etihad Airways Abu Dhabi Grand Prix has confirmed its biggest year yet in 2024, with AED 1.25 billion in visitor spending generated across four days, according to organiser Ethara. A record-breaking 192,000 fans attended the event at Yas Marina Circuit, marking a 12.9% increase from 2023’s 170,000 visitors.
Volkswagen Middle East is making a significant comeback in the region’s sedan market with the return of two iconic nameplates – the all-new Volkswagen Passat and the all-new Volkswagen Jetta.
The Porsche Cayenne Coupe Turbo GT sits at the sharp end of the performance SUV spectrum, and in many ways, it is the most extreme SUV Porsche has ever built. While the standard Cayenne remains a benchmark luxury SUV, the Turbo GT is an unapologetic exercise in engineering excess, designed to out-accelerate supercars while still carrying the family in relative comfort.
Zeekr has officially launched the all-new 7X in the Middle East & North Africa, unveiling the luxury electric SUV at an event in Dubai recently. It showcased Zeekr’s commitment to building advanced tech while, at the same time, providing a premium experience for its customers.
Demand was immediate, with Zeekr confirming that two batches of 7X units were sold out during the event, underscoring strong interest from buyers in the UAE.
Al-Futtaim BYD has officially launched the BYD Shark 6 in the UAE, the region’s first-ever plug-in hybrid pickup truck. The new model marks BYD’s entry into the midsize pickup segment, combining electrification and off-road capability.
Lynk & Co, the premium automotive brand co-founded by Geely and Volvo, is officially entering the UAE market through a partnership with Galadari Brothers, who have been appointed as the exclusive distributor.