Swaidan Trading, a division of Al Naboodah Group and authorized dealers of Great Wall Motors in the UAE, unveiled their new premium off-road SUV brand, TANK. The stylish cars were presented to the public at a captivating event in Palm Jumeirah, Dubai, attended by journalists, influencers, and key professionals in the automotive industry.
Hyundai Motor Company Middle East & Africa HQ revealed the seventh-generation Azera flagship sedan in the Middle East markets. The all-new Hyundai Azera has been true to its origins of refined premium quality and luxury since its introduction in 1986. This model comes with bold lines and an array of technologies and novel features to provide superior performance and remarkable levels of comfort for passengers.
Al-Futtaim Auto and Machinery Company (FAMCO), part of Al-Futtaim Automotive and one of the leading dealers of heavy vehicles, commercial vehicles and machinery, officially launched the all-new Eicher Pro 2000 series of Light Duty Trucks recently.
Lamborghini Abu Dhabi & Dubai is proud to announce the launch of its inaugural eSports programme, The Real Race, aimed at engaging and inspiring students in the UAE. The exciting tournament is scheduled to take place this May, with participants competing for the chance to take part in the international finals in Nürburgring, Germany, in July.
On April 22, Chery’s 2023 Global Dealer Theme Conference was in full swing. During the Conference, Chery executives shared their achievements in globalization in recent years with more than 700 dealers. Facing the new market situation, Chery launched four major transformation measures, namely “technology”, “products”, “consumer’s demand”, and “ecosystem”, to boost Chery to enter the “New Track New Journey”.
Rolls-Royce Motor Cars signal the end of an era as it ceases production of its Dawn convertible. In this retrospective, the marque reflects on the best-selling drophead in the brand’s history as it takes its own unique place in the pantheon of great Rolls-Royce motor cars.
Omoda and Jaecoo recently debuted as independent brands at Auto Shanghai 2023. It was called the Chery Omoda before, but now the parent company has decided to launch it as an independent brand as they are considered to be more luxury. Among the cars unveiled at the event were the Omoda 5 e-QUA, the brand’s first purely electric vehicle, and the Jaecoo 7 and Jaecoo 9.
Omoda and Jaecoo are mainly focused on establishing electric cars. As of now, Omoda and Jaecoo will enter the Saudi Arabian market with petrol versions. However, in the later stages, EV models will also be introduced globally and in the UAE and KSA markets.
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, unveiled the 2023 Toyota Urban Cruiser, the latest addition to Toyota’s growing compact SUV lineup in the Kingdom. The all-new five-seater compact SUV offers fuel efficiency, a spacious interior and advanced features.
The 2023 Land Rover Defender 130 arrived in the UAE this year and is the third Defender variant currently being sold in the GCC market. To recap, there is the Defender 90 and the Defender 110, both of which debuted in 2020. The Defender 130 more closely relates to the 110, as it shares the same wheelbase but adds extra room at the back to seat eight passengers comfortably—the Defender 110 tops out at seven.
In line with its long-standing mission to ensure customer safety, Nissan Middle East has taken a bold step to reduce the presence of counterfeit spare parts in the region. Engaging a broad aftersales ecosystem, Nissan has undertaken the development and delivery of counterfeit spare part identification training sessions for authorities, partners and customers across the Middle East.